| Prentice Hall, October 1, 2002, cover price $149.35 | About this edition:
For introductory courses in Advertising, offered in marketing and journalism departments.
| 5 sub edition (Prentice Hall, December 1, 1999), cover price $124.00
| 4th edition (Prentice Hall, June 1, 1999), cover price $93.00 | About this edition:
Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
, titled "Advertising: Principles and Practice" | 3rd edition (Prentice Hall, January 1, 1995), cover price $92.80 | also contains The Long-Term Care State Operations Manual 2009
1 other edition(s) in this binding (see all