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Advertising: Principles & Practice
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Bibliographic Detail
Publisher Prentice Hall
Publication date June 1, 1999
Binding Hardcover
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9780139980893
ISBN-10 013998089X
Dimensions 1.50 by 9 by 11.25 in.
Weight 4.35 lbs.
Original list price $93.00
Summaries and Reviews
Amazon.com description: Product Description: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.

Editions
Hardcover
Book cover for 9780130477224 Book cover for 9780131465602 Book cover for 9780137228690 Book cover for 9780139980893
 
With Sandra Moriarty | 7 edition from Prentice Hall (May 23, 2005); titled "Advertising Principles & Practice"
9780131465602 | details & prices | 592 pages | 8.00 × 11.25 × 1.25 in. | 3.32 lbs | List price $177.33
With Sandra E. Moriarty | from Prentice Hall (October 1, 2002)
9780130477224 | details & prices | 599 pages | 9.00 × 11.00 × 1.00 in. | 3.40 lbs | List price $149.35
About: For introductory courses in Advertising, offered in marketing and journalism departments.
With Sandra E. Moriarty | 5 sub edition from Prentice Hall (December 1, 1999)
9780130835710 | details & prices | 562 pages | 9.00 × 9.50 × 1.00 in. | 3.20 lbs | List price $124.00
The price comparison is for this edition
With Sandra E. Moriarty | 4th edition from Prentice Hall (June 1, 1999)
9780139980893 | details & prices | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $93.00
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
With Anne R. Freese (other contributor), Clive Beck (other contributor), Anastasia P. Samaras (other contributor), Clare Madott Kosnik (other contributor), Sandra Moriarty | 4th edition from Prentice Hall (January 1, 1998)
With HCPRO (other contributor), Sandra E. Moriarty | 3rd edition from Prentice Hall (January 1, 1995); titled "Advertising: Principles and Practice"
9780137228690 | details & prices | 8.25 × 10.50 × 1.25 in. | 3.70 lbs | List price $92.80
This edition also contains The Long-Term Care State Operations Manual 2009

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