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Advertising: Principles & Practice
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Bibliographic Detail
Publisher
Prentice Hall
Publication date
December 1, 1999
Pages
562
Binding
Hardcover
Edition
5 sub
Book category
Adult Non-Fiction
ISBN-13
9780130835710
ISBN-10
0130835714
Dimensions
1 by 9 by 9.50 in.
Weight
3.20 lbs.
Availability§
Publisher Out of Stock Indefinitely
Original list price
$124.00
§As reported by publisher
Summaries and Reviews
(view table of contents)
Editions
Hardcover
With Sandra Moriarty |
7 edition from Prentice Hall (May 23, 2005); titled "Advertising Principles & Practice"
9780131465602 | details & prices | 592 pages | 8.00 × 11.25 × 1.25 in. | 3.32 lbs | List price $177.33
With Sandra E. Moriarty |
from Prentice Hall (October 1, 2002)
9780130477224 | details & prices | 599 pages | 9.00 × 11.00 × 1.00 in. | 3.40 lbs | List price $149.35
About: For introductory courses in Advertising, offered in marketing and journalism departments.
About: For introductory courses in Advertising, offered in marketing and journalism departments.
The price comparison is for this edition
With Sandra E. Moriarty |
5 sub edition from Prentice Hall (December 1, 1999)
9780130835710 | details & prices | 562 pages | 9.00 × 9.50 × 1.00 in. | 3.20 lbs | List price $124.00
With Sandra E. Moriarty |
4th edition from Prentice Hall (June 1, 1999)
9780139980893 | details & prices | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $93.00
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
With Anne R. Freese (other contributor), Clive Beck (other contributor), Anastasia P. Samaras (other contributor), Clare Madott Kosnik (other contributor), Sandra Moriarty |
4th edition from Prentice Hall (January 1, 1998)
9780135978818 | details & prices | 731 pages | 9.25 × 11.50 × 1.75 in. | 3.90 lbs | List price $93.00
This edition also contains Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
This edition also contains Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
With HCPRO (other contributor), Sandra E. Moriarty |
3rd edition from Prentice Hall (January 1, 1995); titled "Advertising: Principles and Practice"
9780137228690 | details & prices | 8.25 × 10.50 × 1.25 in. | 3.70 lbs | List price $92.80
This edition also contains The Long-Term Care State Operations Manual 2009
This edition also contains The Long-Term Care State Operations Manual 2009
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