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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Prentice Hall
Publication date
October 1, 2002
Pages
599
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780130477224
ISBN-10
0130477222
Dimensions
1 by 9 by 11 in.
Weight
3.40 lbs.
Original list price
$149.35
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.
Editions
Hardcover
With Sandra Moriarty |
7 edition from Prentice Hall (May 23, 2005); titled "Advertising Principles & Practice"
9780131465602 | details & prices | 592 pages | 8.00 × 11.25 × 1.25 in. | 3.32 lbs | List price $177.33
The price comparison is for this edition
With Sandra E. Moriarty |
from Prentice Hall (October 1, 2002)
9780130477224 | details & prices | 599 pages | 9.00 × 11.00 × 1.00 in. | 3.40 lbs | List price $149.35
About: For introductory courses in Advertising, offered in marketing and journalism departments.
About: For introductory courses in Advertising, offered in marketing and journalism departments.
With Sandra E. Moriarty |
5 sub edition from Prentice Hall (December 1, 1999)
9780130835710 | details & prices | 562 pages | 9.00 × 9.50 × 1.00 in. | 3.20 lbs | List price $124.00
With Sandra E. Moriarty |
4th edition from Prentice Hall (June 1, 1999)
9780139980893 | details & prices | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $93.00
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
With Anne R. Freese (other contributor), Clive Beck (other contributor), Anastasia P. Samaras (other contributor), Clare Madott Kosnik (other contributor), Sandra Moriarty |
4th edition from Prentice Hall (January 1, 1998)
9780135978818 | details & prices | 731 pages | 9.25 × 11.50 × 1.75 in. | 3.90 lbs | List price $93.00
This edition also contains Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
This edition also contains Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
With HCPRO (other contributor), Sandra E. Moriarty |
3rd edition from Prentice Hall (January 1, 1995); titled "Advertising: Principles and Practice"
9780137228690 | details & prices | 8.25 × 10.50 × 1.25 in. | 3.70 lbs | List price $92.80
This edition also contains The Long-Term Care State Operations Manual 2009
This edition also contains The Long-Term Care State Operations Manual 2009
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