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Advertising: Principles & Practice
By
William Wells,
Anne R. Freese (editor),
Sandra Moriarty,
Anastasia P. Samaras (editor),
Clare Madott Kosnik (editor),
John Burnett and
Clive Beck (editor)
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Jump down to see edition details for Advertising: Principles & Practice: Hardcover
Jump down to see edition details for Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal: Hardcover | Paperback
Jump down to see edition details for Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal: Hardcover | Paperback
Bibliographic Detail
Publisher
Prentice Hall
Publication date
January 1, 1998
Pages
731
Binding
Hardcover
Edition
4th
Book category
Adult Non-Fiction
ISBN-13
9780135978818
ISBN-10
0135978815
Dimensions
1.75 by 9.25 by 11.50 in.
Weight
3.90 lbs.
Original list price
$93.00
Summaries and Reviews
(view table of contents)
Editions
Editions for the work Advertising: Principles & Practice
Hardcover
With Sandra Moriarty |
7 edition from Prentice Hall (May 23, 2005); titled "Advertising Principles & Practice"
9780131465602 | details & prices | 592 pages | 8.00 × 11.25 × 1.25 in. | 3.32 lbs | List price $177.33
With Sandra E. Moriarty |
from Prentice Hall (October 1, 2002)
9780130477224 | details & prices | 599 pages | 9.00 × 11.00 × 1.00 in. | 3.40 lbs | List price $149.35
About: For introductory courses in Advertising, offered in marketing and journalism departments.
About: For introductory courses in Advertising, offered in marketing and journalism departments.
With Sandra E. Moriarty |
5 sub edition from Prentice Hall (December 1, 1999)
9780130835710 | details & prices | 562 pages | 9.00 × 9.50 × 1.00 in. | 3.20 lbs | List price $124.00
With Sandra E. Moriarty |
4th edition from Prentice Hall (June 1, 1999)
9780139980893 | details & prices | 9.00 × 11.25 × 1.50 in. | 4.35 lbs | List price $93.00
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
About: Real-world in focus - with examples, issues and applications interlaced throughout - this introduction to both the theory and practice of advertising provides insights into how advertising is done.
The price comparison is for this edition
With Anne R. Freese (other contributor), Clive Beck (other contributor), Anastasia P. Samaras (other contributor), Clare Madott Kosnik (other contributor), Sandra Moriarty |
4th edition from Prentice Hall (January 1, 1998)
9780135978818 | details & prices | 731 pages | 9.25 × 11.50 × 1.75 in. | 3.90 lbs | List price $93.00
This edition also contains Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
This edition also contains Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
With HCPRO (other contributor), Sandra E. Moriarty |
3rd edition from Prentice Hall (January 1, 1995); titled "Advertising: Principles and Practice"
9780137228690 | details & prices | 8.25 × 10.50 × 1.25 in. | 3.70 lbs | List price $92.80
This edition also contains The Long-Term Care State Operations Manual 2009
This edition also contains The Long-Term Care State Operations Manual 2009
Editions for the work Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
Hardcover
from Kluwer Academic Pub (October 16, 2005)
9781402035272 | details & prices | 259 pages | 6.50 × 9.50 × 0.75 in. | 1.30 lbs | List price $209.00
About: * examples of research conducted on 15 different teacher education programs * the impact the research had on the development of the program is included * the text systematically describes 15 teacher education programs * engaging stories of teacher educators working to renew their programs * The studies include a description of the research methodology used
About: * examples of research conducted on 15 different teacher education programs * the impact the research had on the development of the program is included * the text systematically describes 15 teacher education programs * engaging stories of teacher educators working to renew their programs * The studies include a description of the research methodology used
The price comparison is for this edition
With William Wells, John Burnett, Sandra Moriarty |
4th edition from Prentice Hall (January 1, 1998); titled "Advertising: Principles & Practice"
9780135978818 | details & prices | 731 pages | 9.25 × 11.50 × 1.75 in. | 3.90 lbs | List price $93.00
This edition also contains Advertising: Principles & Practice, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
This edition also contains Advertising: Principles & Practice, Making a Difference in Teacher Education Through Self-Study: Studies of Personal, Professional and Program Renewal
Paperback
from Springer Verlag (June 30, 2008)
9781402087912 | details & prices | 272 pages | 6.25 × 9.00 × 0.75 in. | 0.98 lbs | List price $59.99
About: * examples of research conducted on 15 different teacher education programs * the impact the research had on the development of the program is included * the text systematically describes 15 teacher education programs * engaging stories of teacher educators working to renew their programs * The studies include a description of the research methodology used
About: * examples of research conducted on 15 different teacher education programs * the impact the research had on the development of the program is included * the text systematically describes 15 teacher education programs * engaging stories of teacher educators working to renew their programs * The studies include a description of the research methodology used
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