An expert in the field of sales and marketing presents a selection of effective and successful selling strategies, offering advice on finding prospects, converting prospects to customers, and keeping customers for life. Read by Gerald Michaelson. Book available.

Product Description: Barcelona. 23 cm. 177 p. Encuadernación en tapa blanda de editorial ilustrada. Traducido del inglés por Guillermo Solana Alonso. Traducción de: Sun Tzu. Éxito en los negocios .. Este libro es de segunda mano y tiene o puede tener marcas y señales de su anterior propietario...read more (view table of contents, read Amazon.com's description)

Product Description: Battle-tested strategies for marketing your product or service to victory! Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as: Organization of Intelligence: Know your market as well as you know yourself Economy of Force: Assess accurately where you employ your resources Simplicity: Even the simplest plans are difficult to execute Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history...read more (view table of contents, read Amazon.com's description)

Draws on the strategies of Sun Tzu to offer advice for being successful in sales, emphasizing such tactics as thinking positively, taking risks, and being flexible.

Product Description: Sun Tzu's Ihe Art of WarR, written in 500 B.C., has achieved international recognition as the foundation of Eastern military strategy. (view table of contents, read Amazon.com's description)

Product Description: Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders. It summarizes and integrates the strategic advice of such legendary figures as Sun Tzu, Julius Caesar, Niccoló Machiavelli, Frederick the Great, Napoleon Bonaparte, Carl von Clausewitz, Mao Tse-tung, Dwight D...read more (view table of contents, read Amazon.com's description)