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Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers
By Gerald A. Michaelson; Stephen W. Michaelson
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Paperback
Book cover for 9780071427319
 
from McGraw-Hill (November 1, 2003)
9780071427319 | details & prices | 200 pages | 6.00 × 8.75 × 0.75 in. | 0.75 lbs | List price $19.00
About: Battle-tested strategies for marketing your product or service to victory!