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Divided into four useful sections, the book teaches: Ready: How military strategy and war tactics can be adapted to business situations. Aim: How to use fundamental military principles in business wars. Fire: How to achieve creative new breakthroughs and win your marketing wars. Combat Exercises: How to strategically shape and align your own business plans. Executive summaries at the end of each chapter review fundamentals and key ideas.
About: Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders.
About: Winning the Marketing War combines the best of military strategy and the best of marketing strategy into an operations manual for business leaders.
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