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Services Marketing: People, Technology, Strategy
By
Jochen Wirtz and
Christopher Lovelock
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Bibliographic Detail
Publisher
World Scientific Pub Co Inc
Publication date
April 11, 2016
Pages
783
Binding
Paperback
Edition
8
Book category
Adult Non-Fiction
ISBN-13
9781944659011
ISBN-10
1944659013
Dimensions
1.25 by 8.50 by 11 in.
Weight
3.45 lbs.
Original list price
$59.90
Amazon.com says people who bought this book also bought:
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Selling Building Partnerships | Basic Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card) (MindTap Course List) | Framework for Marketing Management | International Business | The Media Handbook | Marketing Research Kit for Dummies | International Marketing
Summaries and Reviews
Amazon.com description: Product Description: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
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