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BUSINESS & ECONOMICS / International / Marketing matches 285 work(s)
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Cover for 9781623201043 Cover for 9781623201067 Cover for 9781944659042 Cover for 9781944659059 Cover for 9781522505761 Cover for 9781522505792 Cover for 9788416624065 Cover for 9780134434957 Cover for 9781138671836 Cover for 9781630478131 Cover for 9781259643057 Cover for 9780273773160 Cover for 9781292100111 Cover for 9781531824853 Cover for 9781473915794 Cover for 9780201175714 Cover for 9780201624045 Cover for 9780201419641 Cover for 9780273655213 Cover for 9780273686347 Cover for 9780273743880 Cover for 9781292016924 Cover for 9780134123905 Cover for 9781944659004 Cover for 9781944659011 Cover for 9780415722407 Cover for 9781530849604 Cover for 9781522854623 Cover for 9780333168974 Cover for 9780394604626 Cover for 9780404607333 Cover for 9780676516203 Cover for 9780679409939 Cover for 9780708980675 Cover for 9780742627987 Cover for 9780781275477 Cover for 9780848805159 Cover for 9780899666655 Cover for 9780939495696 Cover for 9781108060431 Cover for 9781404311503 Cover for 9781404368019 Cover for 9781422760444 Cover for 9781422780442 Cover for 9781432623630 Cover for 9781437897173 Cover for 9781551113135 Cover for 9781582870922 Cover for 9781603129725 Cover for 9783829030076 Cover for 9780451531339 Cover for 9781426462627 Cover for 9781478225652 Cover for 9780141199832 Cover for 9780486452432 Cover for 9780192802613 Cover for 9781604248746 Cover for 9781422740446 Cover for 9781593080358 Cover for 9781404368026 Cover for 9780060806217 Cover for 9781448017843 Cover for 9781551111711 Cover for 9781426462078 Cover for 9781437897227 Cover for 9781421848792 Cover for 9781108057158 Cover for 9781406792584 Cover for 9781406523218 Cover for 9781847022189 Cover for 9781420929805 Cover for 9781847027245 Cover for 9780330344715 Cover for 9781417937110 Cover for 9780140431315 Cover for 9780804901086 Cover for 9781853262616 Cover for 9780140435382 Cover for 9780395051917 Cover for 9781404311510 Cover for 9780451527257 Cover for 9781493724666 Cover for 9781492843849 Cover for 9780141028897 Cover for 9780375757419 Cover for 9780553211917 Cover for 9780451523709 Cover for 9781603120678 Cover for 9780672610226 Cover for 9781497332089 Cover for 9781499712728 Cover for 9781502881298 Cover for 9780312446611 Cover for 9781499169201 Cover for 9780460017091 Cover for 9781499359978 Cover for 9781500780203 Cover for 9781502508355 Cover for 9780192833792 Cover for 9781514121528 Cover for 9781519172273 Cover for 9780582402645 Cover for 9781507761823 Cover for 9780460875677 Cover for 9780460874137 Cover for 9781512116182 Cover for 9781557132031 Cover for 9781492304142 Cover for 9781847188496 Cover for 9781482048988 Cover for 9781490407562 Cover for 9781517170721 Cover for 9781517344306 Cover for 9781518828225 Cover for 9781519445919 Cover for 9781519446350 Cover for 9781519446411 Cover for 9781522780908 Cover for 9781530404018 Cover for 9780345803993 Cover for 9781470847760 Cover for 9780140864557 Cover for 9780786112494 Cover for 9781556853647 Cover for 9781560549147 Cover for 9781840327748 Cover for 9781856956970 Cover for 9781859987896 Cover for 9780606036962 Cover for 9780808520641 Cover for 9781417647675 Cover for 9781439570074 Cover for 9781466698147 Cover for 9781523969395 Cover for 9780230293397 Cover for 9780415746946 Cover for 9789814689601 Cover for 9780986079399
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Product Description: In Reforming China s Capital Market, pioneering researcher in China s securities theory Wu Xiaoqiu, along with a team of scholars on China s financial economics, presents an examination of the most critical issues on China s volatile but booming capital market...read more
By Enrich Professional Publishing (corporate author)

Paperback:

9781623201067 | Enrich Professional Pub Ltd, November 1, 2016, cover price $128.00 | About this edition: In Reforming China s Capital Market, pioneering researcher in China s securities theory Wu Xiaoqiu, along with a team of scholars on China s financial economics, presents an examination of the most critical issues on China s volatile but booming capital market.
9781623201043 | Enrich Professional Pub Ltd, October 1, 2016, cover price $128.00 | About this edition: Reforming China s Capital Market, pioneering researcher in China s securities theory Wu Xiaoqiu, along with a team of scholars on China s financial economics, presents an examination of the most critical issues on China s volatile but booming capital market.

cover image for 9781944659042

Hardcover:

9781944659042 | World Scientific Pub Co Inc, September 6, 2016, cover price $75.00

Paperback:

9781944659059 | World Scientific Pub Co Inc, September 5, 2016, cover price $38.00

cover image for 9781522505761
Product Description: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments...read more
By Can Uslay (editor)

Hardcover:

9781522505761 | Business Science Reference, August 31, 2016, cover price $205.00 | About this edition: Place branding has made it possible for international destinations to be able to compete within the global economy.

cover image for 9781522505792
Product Description: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the areas population...read more
By Can Uslay (editor)

Hardcover:

9781522505792 | Business Science Reference, August 31, 2016, cover price $205.00 | About this edition: Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the areas population.

cover image for 9788416624065

Paperback:

9788416624065 | Lid Editorial Empresarial, July 12, 2016, cover price $19.99

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Product Description: Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone...read more

Hardcover:

9780134434957 | Financial Times Management, July 9, 2016, cover price $49.99 | About this edition: Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity?

cover image for 9781138671836
Product Description: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model...read more

Hardcover:

9781138671836 | Routledge, August 24, 2016, cover price $160.00 | About this edition: This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance.

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Product Description: "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing...read more

Paperback:

9781292100111 | 7 edition (Prentice Hall, May 9, 2016), cover price $222.70 | About this edition: "All good marketing is local.
9780273773160 | 6 edition (Prentice Hall, December 28, 2013), cover price $207.40

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Product Description: In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the 21st century―and instead foresees an economic crisis. He argues that since the days of Marco Polo, Western nations have seen the vast population of the Middle Kingdom as a fantastic opportunity for expanding trade, investing time and resources again and again in the hope to develop it, only to see, century after century, its economy crash and their dreams turn to dust...read more
By J. P. Linton (narrator)

CD/Spoken Word:

9781531824853 | Mp3 una edition (Audible Studios on Brilliance audio, May 31, 2016), cover price $9.99 | About this edition: In The China Dream, acclaimed business journalist Joe Studwell takes to task the predictions that China will become an economic juggernaut on the world stage in the 21st century―and instead foresees an economic crisis.

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Product Description: The SAGE Library in Marketing offers academics the opportunity to access the rich diversity of marketing thinking and research.  Drawing on the most influential articles to have been written about marketing, the major works in this series are edited by scholars at the forefront of their fields...read more
By Yonggui Wang (editor)

Hardcover:

9781473915794 | Sage Pubns Ltd, May 9, 2016, cover price $1000.00 | About this edition: The SAGE Library in Marketing offers academics the opportunity to access the rich diversity of marketing thinking and research.

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International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns. The seventh edition retains its clear and informed coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the bookhas been updated to offer the most up-to-date discussion of the literature in the area, as well as new and engaging cases and examples in every chapter.  The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It will also be used as a supplementary text on International Business courses.

Hardcover:

9780201624045 | 2 edition (Addison-Wesley, June 1, 1994), cover price $73.00
9780201175714 | Addison-Wesley, October 1, 1989, cover price $53.00

Paperback:

9781292016924, titled "International Marketing & Export Management" | 8 reprint edition (Pearson Education, May 2, 2016), cover price $129.50
9780273743880 | 7 edition (Prentice Hall, July 31, 2011), cover price $186.60 | About this edition: International Marketing and Export Management 7th edition offers an accessible and authoritative perspective on international marketing with a strong export management orientation, comprehensively describing the evolving competitive landscape as created by technological advances and international trade patterns.
9780273686347 | 5th edition (Financial Times Management, January 1, 2005), cover price $120.00 | About this edition: This book comprehensively covers both international marketing and export management.
9780273655213 | 4th edition (Financial Times Management, December 1, 2001), cover price $102.00 | About this edition: This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes.
9780201419641 | 3 edition (Addison-Wesley, June 1, 1998), cover price $90.00

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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

Hardcover:

9781944659004 | 8 edition (World Scientific Pub Co Inc, May 30, 2016), cover price $118.00
9780134123905 | 7 edition (Prentice Hall, December 22, 2014), cover price $263.40 | About this edition: The fundamentals of services marketing presented in a strategic marketing framework.

Paperback:

9781944659011 | 8 edition (World Scientific Pub Co Inc, April 11, 2016), cover price $59.90 | About this edition: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.

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Product Description: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking...read more

Hardcover:

9780415722407 | Routledge, April 20, 2016, cover price $160.00 | About this edition: As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other.

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Product Description: Tell a brand what to do and it disappoints you. If you see a brand coming down the street, don’t look at it: cross over to the other side and continue walking in the opposite direction. Ask too much of a brand and be prepared for it to lose its soul...read more

Paperback:

9781530849604 | Createspace Independent Pub, April 1, 2016, cover price $9.99 | About this edition: Tell a brand what to do and it disappoints you.

cover image for 9781522854623
Product Description: 400 pagine di Contenuti Utili per capire come creare la tua infrastruttura Web e Social per Farti Trovare da nuovi Clienti e aumentare il tuo Fatturato. L'autore, Massimo Petrucci, è nei primi 100 SEO al mondo da seguire su Twitter secondo la classifica internazionale di Evan Carmichael...read more

Paperback:

9781522854623 | Createspace Independent Pub, March 31, 2016, cover price $16.50 | About this edition: 400 pagine di Contenuti Utili per capire come creare la tua infrastruttura Web e Social per Farti Trovare da nuovi Clienti e aumentare il tuo Fatturato.

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Details the story of Jude Fawley, a poor stonemason who longs to be a minister, and how the brutal deaths of his children and his inability to please the two women in his life hinder his dreams and threaten his existence.

Hardcover:

9781437897173 | Indypublish.Com, February 28, 2009, cover price $68.99 | also contains Jude the Obscure
9780781275477 | Reprint Services Corp, December 21, 2007, cover price $99.00 | also contains Jude the Obscure
9781422760444 | Cdr edition (Reprint Services Corp, December 21, 2007), cover price $98.00 | also contains Jude the Obscure
9781422780442 | Lea edition (Reprint Services Corp, December 21, 2007), cover price $190.00 | also contains Jude the Obscure
9781603129725 | Alan Rodgers Books, January 31, 2007, cover price $30.95
17 other edition(s) in this binding (see all)

Paperback:

9781530404018 | Createspace Independent Pub, March 8, 2016, cover price $22.03 | also contains Jude the Obscure | About this edition: Jude the Obscure, the last completed of Thomas Hardy's novels, began as a magazine serial in December 1894 and was first published in book form in 1895.
9781522780908 | Createspace Independent Pub, December 16, 2015, cover price $11.60 | also contains Jude the Obscure
9781519446350 | Createspace Independent Pub, November 21, 2015, cover price $18.00 | also contains Jude the Obscure
9781519445919 | Createspace Independent Pub, November 21, 2015, cover price $16.00 | also contains Jude the Obscure | About this edition: Jude the Obscure, the last completed of Thomas Hardy's novels, began as a magazine serial in December 1894 and was first published in book form in 1895.
9781519446411 | Createspace Independent Pub, November 21, 2015, cover price $20.00 | also contains Jude the Obscure
68 other edition(s) in this binding (see all)

CD/Spoken Word:

9781470847760 | Unabridged edition (Blackstone Audio Inc, October 1, 2012), cover price $34.95

Cassette/Spoken Word:

9780786112494 | Unabridged edition (Blackstone Audio Inc, December 1, 1997), cover price $76.95
9780140864557 | Penguin/Highbridge, April 1, 1997, cover price $23.95 | also contains The Taking
9781859987896 | Hodder/Headline Audiobooks, June 1, 1996, cover price $13.95
9781556853647 | Unabridged edition (Audio Book Contractors, January 30, 1995), cover price $34.99
9781856956970 | Languages & Literature Inc, July 1, 1994, cover price $14.95
2 other edition(s) in this binding (see all)

Reinforced:

9780606036962 | Demco Media, July 1, 1989, cover price $14.49 | also contains Jude the Obscure | About this edition: Details the story of Jude Fawley, a poor stonemason who longs to be a minister, and how the brutal deaths of his children and his inability to please the two women in his life hinder his dreams and threaten his existence

Prebinding:

9781439570074 | Reprint edition (Paw Prints, November 5, 2008), cover price $14.95 | also contains Jude the Obscure
9781417647675 | Turtleback Books, August 1, 2001, cover price $18.45 | About this edition: Details the story of Jude Fawley, a poor stonemason who longs to be a minister, and how the brutal deaths of his children and his inability to please the two women in his life hinder his dreams and threaten his existence.
9780808520641 | Turtleback Books, October 1, 1999, cover price $16.00 | About this edition: Details the story of Jude Fawley, a poor stonemason who longs to be a minister, and how the brutal deaths of his children and his inability to please the two women in his life hinder his dreams and threaten his existence

cover image for 9781523969395
Product Description: There is always a million dollar question as to what is an ideal way of increasing sales in online marketing. Multilingual digital marketing has been seen as one of the most volatile and dynamic yet viable aid for online businesses...read more

Paperback:

9781523969395 | 4th edition (Createspace Independent Pub, February 9, 2016), cover price $45.00 | About this edition: There is always a million dollar question as to what is an ideal way of increasing sales in online marketing.

cover image for 9780415746946
Product Description: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets...read more
By Ozlem Sandikci (editor)

Hardcover:

9780415746946 | Routledge, January 29, 2016, cover price $160.00 | About this edition: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge.

cover image for 9789814689601

Hardcover:

9789814689601 | World Scientific Pub Co Inc, April 30, 2016, cover price $225.00

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