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Copywriting: Successful writing for design, advertising and marketing
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Bibliographic Detail
Publisher Laurence King Pub
Publication date October 31, 2012
Pages 240
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781780670003
ISBN-10 1780670001
Dimensions 0.75 by 6.75 by 9.75 in.
Weight 1.45 lbs.
Published in Great Britain
Original list price $24.95
Summaries and Reviews
Amazon.com description: Product Description: Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Editions
Paperback
Book cover for 9781780670003 Book cover for 9781856695688
 
The price comparison is for this edition
2 edition from Laurence King Pub (October 31, 2012); titled "Copywriting: Successful writing for design, advertising and marketing"
9781780670003 | details & prices | 240 pages | 6.75 × 9.75 × 0.75 in. | 1.45 lbs | List price $24.95
About: Writing copy is often assumed to be a natural talent.
1 edition from Laurence King Pub (February 18, 2009)
9781856695688 | details & prices | 216 pages | 7.00 × 9.75 × 0.75 in. | 1.30 lbs | List price $24.95
About: Creating effective copywriting is of vital importance in today's design and communication industries.

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