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The Brand Gap: How To Bridge The Distance Between Business Strategy And Design
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Bibliographic Detail
Publisher New Riders Pub
Publication date August 3, 2005
Pages 194
Binding Paperback
Edition Revised
Book category Adult Non-Fiction
ISBN-13 9780321348104
ISBN-10 0321348109
Dimensions 0.75 by 5.25 by 7.75 in.
Weight 0.60 lbs.
Original list price $29.99
Summaries and Reviews
Editions
Paperback
Book cover for 9780321348104 Book cover for 9780735713307
 
The price comparison is for this edition
Revised edition from New Riders Pub (August 3, 2005)
9780321348104 | details & prices | 194 pages | 5.25 × 7.75 × 0.75 in. | 0.60 lbs | List price $29.99
1st edition from New Riders Pub (January 1, 2003)
9780735713307 | details & prices | 172 pages | 5.00 × 7.75 × 0.50 in. | 0.55 lbs | List price $14.95
About: Offers a five-part theory of branding aimed at helping companies close the division between brand strategy and brand execution, discussing differentiation, collaboration, innovation, validation, and cultivation.

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