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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
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Bibliographic Detail
Publisher Henry Holt & Co
Publication date March 27, 2006
Pages 410
Binding Paperback
Edition 3 rev exp
Book category Adult Non-Fiction
ISBN-13 9780805078046
ISBN-10 0805078045
Dimensions 1 by 5.75 by 8.50 in.
Weight 0.85 lbs.
Original list price $19.99
Other format details reference
Summaries and Reviews
Summary
Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.
Amazon.com description: Product Description:

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed are
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

"I don't know a single copywriter whose work would not be improved by reading this book." ―David Ogilvy



Editions
Hardcover
Book cover for 9780396085461
 
from Dodd Mead (March 1, 1985); titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780396085461 | details & prices | List price $17.95
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
Paperback
Book cover for 9780396085478 Book cover for 9780805078046
 
The price comparison is for this edition
3 rev exp edition from Henry Holt & Co (March 27, 2006); titled "The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells"
9780805078046 | details & prices | 410 pages | 5.75 × 8.50 × 1.00 in. | 0.85 lbs | List price $19.99
About: Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more.
Updated edition from Henry Holt & Co (March 1, 1990); titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780805011944 | details & prices | 5.50 × 8.25 × 1.00 in. | 0.95 lbs | List price $16.00
About: Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
With Katrina Lee-koo, Kim Huynh, Bina D\'costa | from Dodd Mead (April 1, 1985); titled "Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780396085478 | details & prices | List price $10.95
This edition also contains Children and Global Conflict
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work

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