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The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
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Bibliographic Detail
Publisher
Henry Holt & Co
Publication date
March 27, 2006
Pages
410
Binding
Paperback
Edition
3 rev exp
Book category
Adult Non-Fiction
ISBN-13
9780805078046
ISBN-10
0805078045
Dimensions
1 by 5.75 by 8.50 in.
Weight
0.85 lbs.
Original list price
$19.99
Other format details
reference
Summaries and Reviews
Summary
Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more. Original.
Editions
Hardcover
from Dodd Mead (March 1, 1985); titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780396085461 | details & prices | List price $17.95
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
Paperback
The price comparison is for this edition
3 rev exp edition from Henry Holt & Co (March 27, 2006); titled "The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells"
9780805078046 | details & prices | 410 pages | 5.75 × 8.50 × 1.00 in. | 0.85 lbs | List price $19.99
About: Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more.
About: Shows how to write effective advertising and promotional copy; looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material; and offers advice on freelance and ad agency work, with all new material on copywriting in the Internet era, multimedia presentations, Web research and source documentation, and more.
Updated edition from Henry Holt & Co (March 1, 1990); titled "The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780805011944 | details & prices | 5.50 × 8.25 × 1.00 in. | 0.95 lbs | List price $16.00
About: Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
About: Shows how to write effective advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
With Katrina Lee-koo, Kim Huynh, Bina D\'costa |
from Dodd Mead (April 1, 1985); titled "Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells"
9780396085478 | details & prices | List price $10.95
This edition also contains Children and Global Conflict
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
This edition also contains Children and Global Conflict
About: Shows how to get attention, communicate, and sell with advertising copy, looks at print ads, direct mail, brochures, catalogs, commercials, and public relations material, and offers advice on freelance and ad agency work
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