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How to Capture and Keep Clients: Marketing Strategies for Lawyers
By Jennifer J. Rose (editor)
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Bibliographic Detail
Publisher Amer Bar Assn
Publication date April 7, 2016
Pages 245
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781634252140
ISBN-10 1634252144
Dimensions 0.75 by 7 by 10.25 in.
Weight 1 lbs.
Original list price $79.95
Summaries and Reviews
Amazon.com description: Product Description:

In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

Through this wealth of savvy advice, the reader will learn how to:

  • Ask for business
  • Attract and keep clients
  • Network
  • Partner with other lawyers
  • Build a virtual law firm
  • Market a specialty or boutique practice
  • Market to ethnic communities
  • Market in a small town
  • Use technology in client development
  • Create a service-centered firm
  • Brand your law firm just like the big firms do
  • Make marketing part of your daily practice
  • Avoid ethical marketing mistakes

The book is packed with strategies on how to overcome obstacles and position the lawyer for lifelong success.



Editions
Paperback
Book cover for 9781590315262 Book cover for 9781634252140
 
The price comparison is for this edition
2 edition from Amer Bar Assn (April 7, 2016)
9781634252140 | details & prices | 245 pages | 7.00 × 10.25 × 0.75 in. | 1.04 lbs | List price $79.95
About: In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
from Amer Bar Assn (July 30, 2005)
9781590315262 | details & prices | 261 pages | 9.25 × 6.50 × 0.50 in. | 1.00 lbs | List price $79.95
About: In this new, in-depth book the best and most innovative solo and small firm lawyers give you their secrets, approaches and strategies to that age-old puzzle of growing your law firm.

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