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By
Marc Gobe
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Bibliographic Detail
Publisher
Allworth Pr
Publication date
January 1, 2001
Pages
319
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9781581150780
ISBN-10
1581150784
Dimensions
1 by 6.25 by 9.50 in.
Weight
1.40 lbs.
Availability§
Out of Print
Original list price
$24.95
§As reported by publisher
Amazon.com says people who bought this book also bought:
A Designer's Research Manual | Hooked | Positioning | Layout Workbook | Brand Thinking and Other Noble Pursuits | Designing Brand Identity | The 22 Immutable Laws of Branding | Contagious | Kellogg On Branding
A Designer's Research Manual | Hooked | Positioning | Layout Workbook | Brand Thinking and Other Noble Pursuits | Designing Brand Identity | The 22 Immutable Laws of Branding | Contagious | Kellogg On Branding
Summaries and Reviews
Summary
Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
(view table of contents)Amazon.com description: Product Description: A visionary approach to building powerful brand loyalty, this ground-breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate interactive access to products through the Internet.
Editions
Hardcover
The price comparison is for this edition
from Allworth Pr (January 1, 2001)
9781581150780 | details & prices | 319 pages | 6.25 × 9.50 × 1.00 in. | 1.40 lbs | List price $24.95
About: Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.
About: Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.
Paperback
Upd rev edition from Allworth Pr (February 9, 2010)
9781581156720 | details & prices | 325 pages | 7.75 × 9.00 × 0.75 in. | 1.08 lbs | List price $19.95
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