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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
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Bibliographic Detail
Publisher Harperbusiness
Publication date September 1, 2002
Pages 255
Binding Paperback
Edition Reprint
Book category Adult Non-Fiction
ISBN-13 9780060007737
ISBN-10 0060007737
Dimensions 0.75 by 7.50 by 9.25 in.
Weight 0.80 lbs.
Original list price $18.99
Summaries and Reviews
Summary
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Reprint. (view table of contents)
Amazon.com description: Product Description:

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.



Editions
Hardcover
Book cover for 9780887309373
 
from Harperbusiness (October 1, 1998)
9780887309373 | details & prices | 182 pages | 5.75 × 8.75 × 0.75 in. | 0.70 lbs | List price $25.00
About: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
Paperback
Book cover for 9780060007737
 
The price comparison is for this edition
Reprint edition from Harperbusiness (September 1, 2002)
9780060007737 | details & prices | 255 pages | 7.50 × 9.25 × 0.75 in. | 0.80 lbs | List price $18.99
About: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
Cassette/Spoken Word
Book cover for 9780694520473
 
Abridged edition from Harperaudio (October 1, 1998)
9780694520473 | details & prices | 4.75 × 7.25 × 0.75 in. | 0.20 lbs | List price $12.00
About: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.

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