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The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
By
Al Ries and
Laura Ries
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Bibliographic Detail
Publisher
Harperbusiness
Publication date
September 1, 2002
Pages
255
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780060007737
ISBN-10
0060007737
Dimensions
0.75 by 7.50 by 9.25 in.
Weight
0.80 lbs.
Original list price
$18.99
Summaries and Reviews
Summary
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding. Reprint.
(view table of contents)Editions
Hardcover
from Harperbusiness (October 1, 1998)
9780887309373 | details & prices | 182 pages | 5.75 × 8.75 × 0.75 in. | 0.70 lbs | List price $25.00
About: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
About: Identifies keys to developing a successful brand name, including focus, publicity, advertising, quality, extensions, color, logo, consistency, and change
Paperback
The price comparison is for this edition
Reprint edition from Harperbusiness (September 1, 2002)
9780060007737 | details & prices | 255 pages | 7.50 × 9.25 × 0.75 in. | 0.80 lbs | List price $18.99
About: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
About: Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding.
Cassette/Spoken Word
Abridged edition from Harperaudio (October 1, 1998)
9780694520473 | details & prices | 4.75 × 7.25 × 0.75 in. | 0.20 lbs | List price $12.00
About: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.
About: Presents a comprehensive guide to building a product into a recognized and respected brand, offering insights into marketing and consumer loyalty.
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