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By
Marc Gobe
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Bibliographic Detail
Publisher
Allworth Pr
Publication date
February 9, 2010
Pages
325
Binding
Paperback
Edition
Upd rev
Book category
Adult Non-Fiction
ISBN-13
9781581156720
ISBN-10
1581156723
Dimensions
0.75 by 7.75 by 9 in.
Weight
1.08 lbs.
Original list price
$19.95
Summaries and Reviews
Editions
Hardcover
from Allworth Pr (January 1, 2001)
9781581150780 | details & prices | 319 pages | 6.25 × 9.50 × 1.00 in. | 1.40 lbs | List price $24.95
About: Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.
About: Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.
Paperback
The price comparison is for this edition
Upd rev edition from Allworth Pr (February 9, 2010)
9781581156720 | details & prices | 325 pages | 7.75 × 9.00 × 0.75 in. | 1.08 lbs | List price $19.95
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