Suggests ways marketers can develop and customize brand personalities through knowledge of their customers' emotional needs, and demonstrates how companies can utilize all five senses to appeal to various populations.

Product Description: Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way...read more

Product Description: Emotional Branding "Desde la perspectiva del branding emocional, el diseño debe responder a las necesidades emocionales de la gente y a su deseo de placer sensorial. Esta labor requiere pasión, honestidad y sobre todo una voluntad de mejorar el mundo en el que vivimos...read more