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By
Tricia Hansen-horn and
Adam E. Horn
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Bibliographic Detail
Publisher
Peter Lang Pub Inc
Publication date
May 2, 2014
Pages
254
Binding
Paperback
Book category
Adult Non-Fiction
ISBN-13
9781433120916
ISBN-10
1433120917
Dimensions
0.50 by 6.25 by 9 in.
Weight
0.85 lbs.
Original list price
$39.95
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Summaries and Reviews
Amazon.com description: Product Description: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The bookâs conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The bookâs unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
Editions
Hardcover
With Tricia Hansen-horn |
from Peter Lang Pub Inc (May 28, 2014)
9781433120923 | details & prices | 254 pages | 6.00 × 9.00 × 0.75 in. | 1.12 lbs | List price $159.95
About: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.
About: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.
Paperback
The price comparison is for this edition
With Tricia Hansen-horn |
from Peter Lang Pub Inc (May 2, 2014)
9781433120916 | details & prices | 254 pages | 6.25 × 9.00 × 0.50 in. | 0.85 lbs | List price $39.95
About: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.
About: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.
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