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Strategic Planning for Public Relations: Beginning the Journey
cover image for 9781433120923
Product Description: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers...read more
By Adam E. Horn
See complete details on each edition (2 editions listed)

Hardcover:

9781433120923 | Peter Lang Pub Inc, May 28, 2014, cover price $159.95 | About this edition: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.

Paperback:

9781433120916 | Peter Lang Pub Inc, May 2, 2014, cover price $39.95 | About this edition: Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals.

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