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Marketing and Finance: Creating Shareholder Value
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Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date September 30, 2013
Pages 253
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9781119953388
ISBN-10 1119953383
Dimensions 0.75 by 7.25 by 9.50 in.
Weight 1.25 lbs.
Published in Great Britain
Original list price $55.00
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Summaries and Reviews
Amazon.com description: Product Description:

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.



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Paperback
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2 edition from John Wiley & Sons Inc (September 30, 2013)
9781119953388 | details & prices | 253 pages | 7.25 × 9.50 × 0.75 in. | 1.25 lbs | List price $55.00
About: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.

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