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Essentials of Marketing Research
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Bibliographic Detail
Publisher Irwin Professional Pub
Publication date September 4, 2012
Pages 414
Binding Paperback
Edition 3
Book category Adult Non-Fiction
ISBN-13 9780078028816
ISBN-10 0078028817
Dimensions 0.75 by 7.75 by 9.75 in.
Weight 1.65 lbs.
Original list price $253.50
Summaries and Reviews
Amazon.com description: Product Description: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives students a strong command of market research principles, while being short enough to use alongside cases or projects.

Editions
Paperback
Book cover for 9780071266345 Book cover for 9780078028816
 
The price comparison is for this edition
With David J. Ortinau, Mary Wolfinbarger Celsi, Robert P. Bush | 3 edition from Irwin Professional Pub (September 4, 2012)
9780078028816 | details & prices | 414 pages | 7.75 × 9.75 × 0.75 in. | 1.65 lbs | List price $253.50
About: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics.
from Academic Internet Pub Inc (December 31, 2010)
9781428897861 | details & prices | 142 pages | List price $28.95
from Gardners Books (January 1, 2004)
9780071266345 | details & prices | List price $70.00

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