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Malcolm McDonald has written 8 work(s)
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Cover for 9781138134119 Cover for 9781119953388 Cover for 9780749466763 Cover for 9781118432679 Cover for 9781119943136 Cover for 9780749462635 Cover for 9781859836316
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Product Description: To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line...read more

Hardcover:

9781138134119 | Routledge, October 29, 2015, cover price $165.00 | About this edition: To manage key accounts profitably you need strategic planning that works.

cover image for 9781119953388
Product Description: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value...read more

Paperback:

9781119953388 | 2 edition (John Wiley & Sons Inc, September 30, 2013), cover price $55.00 | About this edition: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.

cover image for 9780749466763
Product Description: The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team...read more

Paperback:

9780749466763 | Kogan Page Ltd, May 28, 2013, cover price $29.95 | About this edition: The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters – including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.

cover image for 9781118432679
Product Description: Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong...read more

Paperback:

9781118432679 | 4 rev upd edition (John Wiley & Sons Inc, December 18, 2012), cover price $65.00 | About this edition: Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong.

cover image for 9781119943136
Product Description: An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there...read more

Paperback:

9781119943136 | 4th edition (John Wiley & Sons Inc, February 21, 2012), cover price $32.00 | About this edition: An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today.

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Product Description: One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble. Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals...read more

Paperback:

9780749462635 | Reprint edition (Kogan Page Ltd, February 28, 2011), cover price $29.95 | About this edition: One of the biggest issues facing marketers today is accountability for marketing expenditure.

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