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Relationship Marketing
By Merlin Stone and Neil Woodcock
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date September 1, 1998
Pages 190
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749417550
ISBN-10 0749417552
Availability§ Out of Print
Original list price $27.95
Subjects
Customer relations.
Marketing; Management.
BUSINESS & ECONOMICS / Marketing / General
Advertisers; Attitudes.
Business/Economics
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice. It describes how to both win and retain customers.


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Paperback
Book cover for 9780749417550
 
The price comparison is for this edition
With Merlin Stone | from Kogan Page Ltd (September 1, 1998)
9780749417550 | details & prices | 190 pages | List price $27.95
About: Packed with practical advice and detailed with case examples and handy tips, this book shows how the theory of farming a rewarding relationship between supplier and customer can be put into practice.

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