Product Description: "A welcome publication, this book will nicely supplement the other books that are now appearing in the field of African American archaeology."--Charles E. Orser Jr., Illinois State University Over the last decade, the field of American historical archaeology has seen enormous growth in the study of people of African descent...read more

Product Description: [Read by Kerry Washington]The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation. -- When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute...read more

Product Description: [LIBRARY EDITION Audiobook CD format in sturdy Vinyl Case with cloth sleeves that keep compact discs protected.] [Read by Kerry Washington]The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer--the tan generation...read more

Product Description: In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power...read more

Offers low-cost marketing ideas for small businesses, including such tips as projecting a professional image, cultivating word-of-mouth referrals, and creating a memorable gimmick

Product Description: Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world's tallest monument. We get the largest breast implants. We're home to the world's largest retailer, sports stadiums, and office building...read more

Offers a guide to America's consumer behavior, discussing the three major consumer generations and their distinctive attitudes, lifestyles, values, experiences, tastes, and spending patterns

Product Description: In this essential guide to how we now consume, George Ritzer provides original and probing insights into the new forms and settings of consumer culture. Ranging from hyper-real Disney worlds to the local shopping mall, these studies of the new cathedrals of consumption will be compelling to anyone interested in the cultural and economic importance of consumption in our society...read more (view table of contents, read Amazon.com's description)

There are 22.9 million entrepreneurs in the U.S. In addition, 550,000 people start new businesses every year - and all of them will need marketing materials. This book is the most up-to-date and affordable book on how to create small business marketing materials, including: logos that attract attention; newsletters that generate business; and sound bytes that customers remember. Filled with sample brochures, ads and press releases, this book shows every reader how to promote a new business or remarket an old one.

This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s privacy and self-esteem, and ultimately undermines trust in society. Individual consumers must try to protect themselves from marketers’ misleading communications by acquiring personal marketplace deception-protection skills that go beyond reliance on legal or regulatory protections. Understanding the psychology of deceptive persuasion and consumer self-protection should be a central goal for future consumer behavior research. The authors explore these questions. What makes persuasive communications misleading and deceptive? How do marketing managers decide to prevent or practice deception in planning their campaigns? What skills must consumers acquire to effectively cope with marketers’ deception tactics? What does research tell us about how people detect, neutralize and resist misleading persuasion attempts? What does research suggest about how to teach marketplace deception protection skills to adolescents and adults? Chapters cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; prior research on how people cope with deceptiveness; the nature of marketplace deception protection skills; how people develop deception protection skills in adolescence and adulthood; prior research on teaching consumers marketplace deception protection skills; and societal issues such as regulatory frontiers, societal trust, and consumer education practices. This unique book is intended for scholars and researchers. It should be essential reading for upper level and graduate courses in consumer behavior, social psychology, communication, and marketing. Marketing practitioners and marketplace regulators will find it stimulating and authoritative, as will social scientists and educators who are concerned with consumer welfare.

Product Description: This book explores consumer fraud and identity theft as well as telemarketing fraud which is both the oldest, and in some respects, the most persistent form of mass-marketing fraud that Canada and the United States have been actively combating for more than a decade now...read more

Product Description: everaging Marketing Innovation for Optimal Results is an authoritative, insider's perspective on pioneering new marketing strategies that directly impact the bottom line of the business. Featuring CMOs representing some of the top companies in the nation, this book provides best practices for exploring innovative solutions by encouraging original thought in the marketing department...read more

Product Description: As a real estate professional, would you like to seize the power of one office suite in your daily businesses, but don't know how to implement the programs to marketing strategies within your real estate career? This book will help alleviate this problem and show you exactly how to leverage one software application such as Microsoft Office to improve the success of your business...read more