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Advertising Outdoors: Watch This Space
By John Hegarty (foreword by), David Bernstein and Bartle Bogle Hegarty (foreword by)
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Bibliographic Detail
Publisher Phaidon Inc Ltd
Publication date March 1, 2004
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780714843865
ISBN-10 0714843865
Dimensions 1 by 9.75 by 11 in.
Weight 3.25 lbs.
Original list price $39.95
Amazon.com says people who bought this book also bought:
Billboard | Sensational Billboards in Advertising | Great American Billboards | Signs of Opportunity
Summaries and Reviews
Amazon.com description: Product Description: This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.

Editions
Hardcover
Book cover for 9780714836355
 
from Phaidon Inc Ltd (October 16, 1997)
9780714836355 | details & prices | 240 pages | 10.50 × 11.75 × 1.25 in. | 4.10 lbs | List price $75.00
About: Outdoor advertising is one of the oldest and purest forms of communication.
Paperback
Book cover for 9780714843865
 
The price comparison is for this edition
With Bartle Bogle Hegarty (other contributor), John Hegarty (other contributor) | from Phaidon Inc Ltd (March 1, 2004); titled "Advertising Outdoors: Watch This Space"
9780714843865 | details & prices | 9.75 × 11.00 × 1.00 in. | 3.25 lbs | List price $39.95
About: This book focuses on the history and development of outdoor advertising since the beginning of the 19th century.

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