Containing 25 of the most essential business and legal forms to meet the everyday needs of today's successful illustrator, this updated edition includes new forms for trademark application, commercial lease, sublease, and lease assignment agreements. Unique negotiation checklists will guide illustrators to make the best deal. • "Belongs within easy reach of every working artist."--Graphic Artists Guild News • Includes a CD-ROM with electronic versions of the forms in Word and WordPerfect • Advertising in Communication Arts and Graphic Artist Guild News •Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Product Description: From the bestselling authors of Last Hit and Last Breath comes the next dark and sensual tale in the Hitman series that crosses the line between danger and desire...Naomi: When I was kidnapped I thought only of survival. I don’t thrive well in chaos...read more

Contains the designs and artwork created for the rock band over thirty years, including album covers, posters, single bags, tee-shirts, programs, song books, and logos.

Product Description: The Victorians were passionate about flowers both in their gardens and in their art leading to a golden age in botanical illustration and the advent of the most superb botanical journals ever published that were extraordinarily successful in both England and America...read more

Product Description: This book explores influential designers’ sketchbooks as a truer reflection of a designer’s thought processes, preoccupations, and problem-solving strategies than can be had by simply viewing finished projects. Highly personal and idiosyncratic, sketchbooks offer an arena for unstructured exploration, a space free from all budgetary and client constraints...read more

Product Description: Designers are used to working for clients, but there is nothing better than when the client is oneself. Graphic and product designers, who are skilled with the tools and masters aesthetics, are now in the forefront of this growing entrepreneur movement...read more

Provided here are practical guidelines on how to value the cost of designing commercial or residential interiors. From the designer's creative input to the pricing of decorating products and procedures, this guide allows interior designers to establish prices and budgets that satisfy their clients and make their business profitable. Interviews with experienced interior designers, case studies, and sidebars of projects highlight professional pitfalls and how to master them.• Advertising in Communication Arts

How to choose a name and create a catchy mark   After the business plan, the first step for any new company is choosing a name—a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.   Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.

Product Description: Brochure design is a perennial in the world of marketing and graphic design, yet it can be challenging to execute successfully. This collection of the world’s best brochure design offers hundreds of ideas, pages of inspiration, and armloads of advice for professional graphic designers and students alike...read more

Practical and informative tips and advice on the key issues of magazine design.The magazine industry is a perpetual innovator when it comes to graphics and design. With a sell-by date for each issue and extreme competition for the consumer dollar, magazines are consistently upping the ante and challenging designers to create more interesting packages with eye-catching design elements that standout visually ans communicate the material inside to the consumer. As with most disposable products, good design can transform the magazine from a source of information to a covetable, collectable object. Mag-Art, like its conceptual predecessors in this series CD-Art and DVD-Art, looks at an international collection of innovative graphic design within the continually developing area of print magazine packaging and design. From mass-market to limited-circulation and exclusive, Mag-Art explores both the creative inspiration behind the work (the artwork and photography, typography, paper stock and materials, printing techniques, finishes, and formats) and the practical considerations and restrictions (inclusion of essential advertisements, navigation, credits, captions, and budgets). Case studies of 50 magazines analyze format, pagination, layout, art direction, production values, style, etc, and explore how photographers, illustrators, and stylists work with art editors. Interviews with 10 art directors reveal emerging trends in the industry, what makes a magazine successful, and how good design works.

Paper Engineering explores graphic design that extends beyond 2D. From a simple fold in a letterhead to the structural intricacies of a pop-up book, the construction of a 3D paper object requires as much input as its surface decoration. This stylish and inspirational book unfolds the conceptual complexities of paper engineering, studying the techniques of eminent international designers. Case studies are illustrated with photographs of finished work, as well as detailed diagrams and commentary. Now available in a fully revised and extended edition, Paper Engineering also explores the functions of paper architecture in graphic design, ranging from greeting cards to invitations and from point-of-sale to packaging.

Book by Evamy, Michael

1000 designs for restaurants cafe and bar graphics.Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients.

Following the success of Digital Illustration and Secrets of Digital Illustration, Vector Graphics and Illustration turns the spotlight on this instantly recognizable and popular illustrative technique. Like its predecessors, this book is a highly illustrated but practical “how to” manual that looks at the creative possibilities offered by software such as Adobe Illustrator and CorelDRAW. It makes a feature of the exemplary illustration work being created around the world, and especially in countries with an emerging graphic design scene, including Malaysia, Brazil, Singapore, and India.   Vector Graphics and Illustration explores the advantages of vector work, and how vector graphics are especially useful in the creation of minimal but high-impact work, such as information graphics, logo designs, characters, technical drawings, graphic novels, magazine illustrations, and graphics for clothing. This book taps into a vibrant and distinctive creative area that is under-represented outside software manuals and specialist magazines.