Product Description: Why does Pan Am's blue globe retain its cult status although the airline went bankrupt long ago? This unprecedented analysis explores the history and strategies that created a truly triumphant brand.Pan Am: History, Design & Identity is a captivating story of an airline company that refused to consider anything impossible and single-handedly revolutionized air travel...read more

This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An Integrated Marketing Communications (IMC) point of view is present throughout. In addition to covering the role and organisational structure of promotion and advertising and the creative elements involved, the text examines all the components of the promotion mix. Unlike other books in the field, it considers both personal and non-personal techniques.

PERSONAL FINANCE, Tenth Edition, offers a practical, student-friendly introduction to personal financial management. Using a structured, step-by-step approach, this market-leading text helps students learn how to save and invest, manage student loans, file taxes, decrease credit card debt, and plan for the future. Throughout the text, real-life scenarios covering a wide range of financial challenges enable students to appreciate the relevance of key concepts, while useful advice from personal finance experts helps them apply those concepts in their own lives. Many math-based examples also clearly illustrate the critical importance of achieving long-term financial goals through investing. Building on the success of previous editions, the new Tenth Edition continues to engage students' interest and focus their attention on the critical concepts they need to succeed in class--and to manage their finances wisely for a lifetime.

Product Description: Neon Nevada is at once a stirring ode to a fading tradition and a celebration of a unique modern art, one whose pages will bring back memories while, perhaps, also conjuring up dreams of the future.

This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments. Using hundreds of textual and visual examples, the author reveals how to add interest to window and interior displays, optimising the retailer's image and the target market.

Product Description: This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns...read more

Product Description: A book which tells the story of the American billboard in detail, reproducing a selection of vintage photographs in a special billboard-shaped format.

Product Description: With over 225 full-color photos, Stores of the Year No. 15 shows you how top professionals in the fields of design, architecture, lighting and fixtures, turn spaces into marketplaces. Famous de-signers and newcomers alike reveal new solutions to the complex problems of retail design and visual merchandising...read more

The creative director of Barneys New York shares his life, thoughts, and accomplishments as the 'genius-provocateur' behind some of the world's most interesting and controversial window displays. (view table of contents)

Product Description: From cover to cover, the pages of this volume overflow with color photographs of imaginative, unconventional store windows to inspire display designers, store owners, and managers of all types of retail establishments. Clever themes, outrageous props, and head-turning arrangements of merchandise make this tour of store windows one that should be looked into by anyone who is responsible for drawing customers into a store...read more

(view table of contents)

Product Description: Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperative efforts with all participants along the whole value chain are needed to allow managers to follow changes in shopping patterns of consumers...read more (view table of contents, read Amazon.com's description)

Product Description: A shopping tour around the world showcases the newest stores that have captured the public's attention and patronage, thanks to exceptional design concepts. The book presents a selection of eighty successful retail installations that feature strong design and effective fixturing and lighting...read more

Book by Pegler, Martin

Product Description: More than simply a business transaction, retail is now an experience. Today, designers have the creative task of reinventing the shopping environment. Stores: Retail Display and Design epitomizes this venture. Examples in revolutionary design vary, from Urban Outfitters - an atmosphere of "constant evolution"; Fila - futuristic flair combined with the intensity of athletics; to the gallery richness of Giorgio Beverly Hillsa blend of California and Tuscan influences...read more

The irreverent designer of the window displays for Barney's clothing store in New York looks back on his most talked-about creations and his collaborations with today's most controversial artists, in an account featuring color photographs of his work. (view table of contents)

Product Description: Winning Retail Store Design Solutions. If you are to develop highly effective store designs that translate into increased sales and profits for your clients, then Martin M. Pegler's Store of the Year, No. 10 is just the ticket for you...read more (view table of contents, read Amazon.com's description)

Product Description: Book by Pegler, Martin M. (view table of contents, read Amazon.com's description)

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Product Description: This beautiful photography compilation features vintage outdoor advertisements for America's favorite soft drink.

Product Description: This bestselling text is for anyone in merchandising from store planners and manufacturers to visual merchandisers. Pegler zeroes in on all aspects of visual merchandising and display, from classic techniques to the most avant-garde developments...read more