This unique compilation of more than 1,500 rock concert posters from the 1950s through today reproduces, in full color, all of the stunning, original, and outrageous artwork.

In this follow-up to our immensely successful first volume, you ll find over 2000 logos as well as special case study features on brand identities such as MTV, CCTV, and the Metropolitan Museum s Berlin branch. Top design and branding offices featured include MetaDesign, Saffron Brand Consultants, Research Studios, Stefan Sagmeister and Studio Dumbar. With a foreword by MetaDesign s chief design officer Uli Mayer-Johanssen and introduction by branding guru Wally Olins, this collection brings an insider s prospective to the art of designing successful logos.

Advertising's best print, design, radio, and television.The One Show Annual, Volume 28 features all the best print, television, radio, design, and integrated advertising from the 2006 One Show. Entertaining and inspiring, this is the must have book for creatives and art directors around the world.

For upper-level courses in Advertising Copywriting, Copy and Layout, Copywriting and Visualization, Creative Strategies, Campaigns.Written by an experienced teacher/award-winning freelance copywriter, this student-centered, hands-on text covers the entire process of conceptualizing and creating ads that gain attention and produce results.

Product Description: Interest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such as advertising, modelling, art, music and more, can be viewed...read more

Product Description: The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize...read more

Product Description: The Graphis Design Journal Americas features interviews with 24 awe-inspiring professionals, and presents over 600 examples of the best design work being produced internationally today.

The quick-hit format gives designers easy access to creative ideas.Coming up with fresh ideas for logo jobs can be a very difficult process. This book offers designers many new ways to approach, or think about, each job. Gill's message is that for every logo job, there are many solutions, not just one perfect mark. In the back of the book he proves this by designing 31 different logos for the same company. A quick-hit "idea book on how to conceptualize a logo idea", these pages illustrate very simple ways to think about a logo, providing designers with the inspiration and understanding that a business or person can be successfully represented in a variety of ways. A unique approach in its succinctness, Gill has boiled down the most essential creative tactics to single sentences so designers can flip through this book and walk away with many new ideas for design solutions in just minutes.

Memories do not necessarily have any association with good or bad design, but simply with devices that stay in the mind's eye. Good design is often memorable, but not always mnemonically, in that it cannot be described, or recreated with any assured accuracy. Viewers may have a recollection of its pleasing nature, but have little recall as to precisely why this is. If "red top" newspaper mastheads, the McDonalds golden arches, the Nike logo or the Heinz baked beans label are considered typical of successful mnemonic devices, it is interesting to debate their aesthetic merits. Sticky Graphics evaluates the audience's role in responding to mnemonic devices by discussing the impact of such influences as experience, familiarity and uniqueness. For example, designs that feature a viewer's favorite color, shape, or significant topic are likely to trigger a more positive and productive memory. Defined as the art of assisting memory, mnemonics play an essential and often unsung role in successful graphics. Sticky Graphics concentrates on the mnemonics of graphic design, and focuses on design memory devices. Presenting methods and solutions for ensuring audience retention and recollection though and examination of Typography, Graphic Wit and Shock, Metaphor Language, Use of Scale, Color Image, Materials, and Composition as well as insight into smell, sound, and touch.

New in paperback!   Logo design is the most commonly requested commercial design. To be successful, designers need the skills and knowledge to create simple, bold graphics. Color Management for Logos is not only a great source of inspiration, it is also a hardworking manual that gives designers the broad color knowledge with which to create more successful logos. It offers suggestions for working within budgetary constraints, analyses how to create the right feel for an identity, and illustrates how different color combinations can enhance a logo design.   A consolidated resource, Color Management for Logos arms designers with a thorough understanding of how to communicate with and manage color in all aspects of logo design, from issues of impact and lifestyle message, emotional responses to color, and pre-press requirements, to technical considerations. Dealing with every major color system, for both print and web, this book offers creative solutions for designing inspiring logos in line with print budgets and client briefs.

This latest edition in the best-selling annual Letterhead and Logo Design series features the most innovative and exciting work in the field from well-known design leaders, new design firms, and cutting-edge artists. From logos to labels, business cards to envelopes, the creative techniques and full-color images portrayed in this broad range of work will inspire new design solutions for age-old challenges that beg for a fresh approach. Both design firms and their clients will find this an invaluable resource for inspiration and ideas that grab the viewer's attention and create a lasting impression.

Product Description: This Annual is the global advertising community’s premier showcase of print ads. Packed with in-depth case studies of the year’s most outstanding work, Graphis Advertising Annual 2009 gives you behind-the-scenes looks at the world’s savviest advertisers: agencies like Ogilvy & Mather, The Richards Group, and Goodby, Silverstein, & Partners...read more

Product Description: Critically authoritative, visually stunning, and physically massive, Art of the Modern Movie Poster is the first and last word on post-WWII film poster design. Showcasing fascinating examples from 15 nations, this collection of more than 1,500 exemplary designs is a must-have for film buffs, design and poster aficionados alike...read more