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Bibliographic Detail
Publisher
Phaidon Inc Ltd
Publication date
October 16, 1997
Pages
240
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780714836355
ISBN-10
0714836354
Dimensions
1.25 by 10.50 by 11.75 in.
Weight
4.10 lbs.
Availability§
Publisher Out of Stock Indefinitely
Published in
Great Britain
Original list price
$75.00
Subjects
§As reported by publisher
Amazon.com says people who bought this book also bought:
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Advertising Media Planning | Signs of Opportunity
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Outdoor advertising is one of the oldest and purest forms of communication. Until now, however, it has remained largely undocumented. Advertising Outdoors looks at the creative ingenuity of art directors and copywriters who devise the artwork and ideas for outdoor advertising, to explore how their artistic input drives an industry that supplies large-scale frames, billboards, transit shelters, bus sides, taxis, airships and many other locations. David Bernstein also analyses the rise of commercial art and the development of advertising, with close reference to successful advertising campaigns. This book will be of enormous interest to designers, advertising professionals and clients, though no less accessible to any reader who is intrigued by the complex mechanics of the apparently simple world of advertising.
Editions
Hardcover
The price comparison is for this edition
from Phaidon Inc Ltd (October 16, 1997)
9780714836355 | details & prices | 240 pages | 10.50 × 11.75 × 1.25 in. | 4.10 lbs | List price $75.00
About: Outdoor advertising is one of the oldest and purest forms of communication.
About: Outdoor advertising is one of the oldest and purest forms of communication.
Paperback
With Bartle Bogle Hegarty (other contributor), John Hegarty (other contributor) |
from Phaidon Inc Ltd (March 1, 2004); titled "Advertising Outdoors: Watch This Space"
9780714843865 | details & prices | 9.75 × 11.00 × 1.00 in. | 3.25 lbs | List price $39.95
About: This book focuses on the history and development of outdoor advertising since the beginning of the 19th century.
About: This book focuses on the history and development of outdoor advertising since the beginning of the 19th century.
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