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Public Relations: Strategies and Tactics
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Bibliographic Detail
Publisher Prentice Hall
Publication date January 19, 2011
Pages 624
Binding Hardcover
Edition 10th
Book category Adult Non-Fiction
ISBN-13 9780205770885
ISBN-10 0205770886
Dimensions 1 by 8.25 by 10.25 in.
Weight 2.60 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $204.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.



Editions
Hardcover
Book cover for 9780205360734 Book cover for 9780205449446 Book cover for 9780205626106 Book cover for 9780205770885
 
With Dennis L. Wilcox | 10 pck har edition from Prentice Hall (June 5, 2011)
9780205170005 | details & prices | 594 pages | 8.00 × 10.00 × 1.00 in. | 2.65 lbs | List price $210.67
The price comparison is for this edition
With Dennis L. Wilcox | 10th edition from Prentice Hall (January 19, 2011)
9780205770885 | details & prices | 624 pages | 8.25 × 10.25 × 1.00 in. | 2.60 lbs | List price $204.00
About: Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice.
With Dennis L. Wilcox | 9 lslf edition from Allyn & Bacon (December 8, 2008)
9780205626106 | details & prices | 640 pages | List price $99.20
With Dennis L. Wilcox | 9 edition from Allyn & Bacon (February 22, 2008)
9780205581481 | details & prices | 612 pages | 8.25 × 10.25 × 1.00 in. | 2.95 lbs | List price $146.20
With Dennis L. Wilcox | 8 edition from Allyn & Bacon (June 24, 2005)
9780205449446 | details & prices | 620 pages | 8.50 × 10.25 × 1.25 in. | 2.38 lbs | List price $117.20
About: Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today.
With Warren K. Agee, Dennis L. Wilcox (other contributor), Phillip H. Ault | 7 edition from Allyn & Bacon (August 1, 2002)
9780205360734 | details & prices | 608 pages | 8.00 × 10.25 × 1.00 in. | 2.75 lbs | List price $110.60
About: Using real-life case studies, Public Relations: Strategies and Tactics helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today.
With Warren K. Agee, Dennis L. Wilcox, Phillip H. Ault | 7 edition from Allyn & Bacon (August 1, 2002)
9789990848724 | details & prices | List price $0.02
Paperback
Book cover for 9780133775785 Book cover for 9780134003559 Book cover for 9780205491681
 
With Dennis L. Wilcox, Bryan H. Reber | 11 unbnd u edition from Prentice Hall (October 2, 2015)
9780134003559 | details & prices | 412 pages | 8.50 × 11.00 × 0.75 in. | 2.00 lbs | List price $59.33
About: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
With Dennis L. Wilcox, Bryan H. Reber | 11 pck pap edition from Prentice Hall (April 28, 2014)
9780133775785 | details & prices | 598 pages | 8.25 × 10.00 × 1.00 in. | 2.75 lbs | List price $226.13
About: Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice   Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice.
With Dennis L. Wilcox | 9 stg edition from Prentice Hall (May 8, 2009)
9780205626229 | details & prices | 612 pages | 7.75 × 9.75 × 1.00 in. | 2.75 lbs | List price $137.80
With Warren K. Agee, Dennis L. Wilcox, Phillip H. Ault | 7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428810136 | details & prices | 311 pages | 8.25 × 11.00 × 1.00 in. | 1.60 lbs | List price $33.95
With Warren K. Agee, Dennis L. Wilcox, Phillip H. Ault | 8 stg edition from Allyn & Bacon (July 28, 2006)
9780205491681 | details & prices | 620 pages | 7.75 × 10.00 × 1.00 in. | 2.70 lbs | List price $109.00
About: Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests.

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