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Strategic Planning for Public Relations
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Bibliographic Detail
Publisher Routledge
Publication date December 21, 2012
Pages 520
Binding Paperback
Edition 4th
Book category Adult Non-Fiction
ISBN-13 9780415506762
ISBN-10 041550676X
Dimensions 1 by 7.50 by 9.25 in.
Weight 2 lbs.
Original list price $79.95
Summaries and Reviews
Amazon.com description: Product Description:

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process.

Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns.

As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.



Editions
Paperback
Book cover for 9780415506762 Book cover for 9780415994224 Book cover for 9780805842333 Book cover for 9780805852394
 
The price comparison is for this edition
4th edition from Routledge (December 21, 2012)
9780415506762 | details & prices | 520 pages | 7.50 × 9.25 × 1.00 in. | 2.00 lbs | List price $79.95
About: This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication.
3 edition from Routledge (April 20, 2009)
9780415994224 | details & prices | 436 pages | 6.25 × 7.75 × 0.50 in. | 1.75 lbs | List price $72.95
About: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication.
2 edition from Routledge (August 31, 2004)
9780805852394 | details & prices | 382 pages | 7.25 × 9.00 × 1.00 in. | 1.90 lbs | List price $59.95
About: First published in 2004.
from Routledge (March 1, 2002)
9780805842333 | details & prices | 344 pages | 7.25 × 9.00 × 0.75 in. | 1.30 lbs | List price $59.95
About: First published in 2004.

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