Product Description: REVEL for "Public Relations: Strategies and Tactics "uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout...read more

Product Description: REVEL™ for Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. Authors Dennis Wilcox, Glen Cameron, and Bryan Reber reference landmark studies and time-honored public relations techniques throughout...read more

Product Description: REVEL™ for Public Relations Writing and Media Techniques helps students master the many techniques needed to reach a variety of audiences in today’s digital age. Authors Dennis Wilcox and Bryan Reber incorporate real-world examples of award-winning work by PR professionals throughout the text to engage today's students...read more

The most comprehensive and up-to-date public relations writing text available has just been updated in its 7th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.

Product Description: Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice   Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice...read more

Product Description: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable...read more

Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.