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Public Relations: Strategies and Tactics
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Bibliographic Detail
Publisher Prentice Hall
Publication date October 2, 2015
Pages 412
Binding Paperback
Edition 11 unbnd u
Book category Adult Non-Fiction
ISBN-13 9780134003559
ISBN-10 0134003551
Dimensions 0.75 by 8.50 by 11 in.
Weight 2 lbs.
Original list price $59.33
Summaries and Reviews
Amazon.com description: Product Description:

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value—this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN.

  

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

 

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.



Editions
Hardcover
Book cover for 9780205360734 Book cover for 9780205449446 Book cover for 9780205581481 Book cover for 9780205626106 Book cover for 9780205770885
 
With Dennis L. Wilcox | 10 pck har edition from Prentice Hall (June 5, 2011)
9780205170005 | details & prices | 594 pages | 8.00 × 10.00 × 1.00 in. | 2.65 lbs | List price $210.67
With Dennis L. Wilcox | 10th edition from Prentice Hall (January 19, 2011)
9780205770885 | details & prices | 624 pages | 8.25 × 10.25 × 1.00 in. | 2.60 lbs | List price $204.00
With Dennis L. Wilcox | 9 lslf edition from Allyn & Bacon (December 8, 2008)
9780205626106 | details & prices | 640 pages | List price $99.20
With Dennis L. Wilcox | 9 edition from Allyn & Bacon (February 22, 2008)
9780205581481 | details & prices | 612 pages | 8.25 × 10.25 × 1.00 in. | 2.95 lbs | List price $146.20
With Dennis L. Wilcox | 8 edition from Allyn & Bacon (June 24, 2005)
9780205449446 | details & prices | 620 pages | 8.50 × 10.25 × 1.25 in. | 2.38 lbs | List price $117.20
About: Using real-life case studies, Public Relations: Strategies & Tactics helps students better understand the basic concepts, strategies and tactics practiced in public relations today.
With Warren K. Agee, Dennis L. Wilcox (other contributor), Phillip H. Ault | 7 edition from Allyn & Bacon (August 1, 2002)
9780205360734 | details & prices | 608 pages | 8.00 × 10.25 × 1.00 in. | 2.75 lbs | List price $110.60
With Warren K. Agee, Dennis L. Wilcox, Phillip H. Ault | 7 edition from Allyn & Bacon (August 1, 2002)
9789990848724 | details & prices | List price $0.02
Paperback
Book cover for 9780133775785 Book cover for 9780134003559 Book cover for 9780205491681
 
The price comparison is for this edition
With Dennis L. Wilcox, Bryan H. Reber | 11 unbnd u edition from Prentice Hall (October 2, 2015)
9780134003559 | details & prices | 412 pages | 8.50 × 11.00 × 0.75 in. | 2.00 lbs | List price $59.33
About: NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
With Dennis L. Wilcox, Bryan H. Reber | 11 pck pap edition from Prentice Hall (April 28, 2014)
9780133775785 | details & prices | 598 pages | 8.25 × 10.00 × 1.00 in. | 2.75 lbs | List price $226.13
With Dennis L. Wilcox | 9 stg edition from Prentice Hall (May 8, 2009)
9780205626229 | details & prices | 612 pages | 7.75 × 9.75 × 1.00 in. | 2.75 lbs | List price $137.80
With Warren K. Agee, Dennis L. Wilcox, Phillip H. Ault | 7 edition from Academic Internet Pub Inc (October 30, 2006)
9781428810136 | details & prices | 311 pages | 8.25 × 11.00 × 1.00 in. | 1.60 lbs | List price $33.95
With Warren K. Agee, Dennis L. Wilcox, Phillip H. Ault | 8 stg edition from Allyn & Bacon (July 28, 2006)
9780205491681 | details & prices | 620 pages | 7.75 × 10.00 × 1.00 in. | 2.70 lbs | List price $109.00
About: Designed to give the reader extra support in order to succeed, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the book, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests.

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