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Jump down to see edition details for Marketing Models: Paperback
Jump down to see edition details for Quick-E! Charting: Clinical Reference: Paperback
Jump down to see edition details for Quick-E! Charting: Clinical Reference: Paperback
Bibliographic Detail
Publisher
Prentice Hall
Publication date
April 1, 1995
Binding
Paperback
Edition
Facsimile
Book category
Adult Non-Fiction
ISBN-13
9780135456415
ISBN-10
013545641X
Dimensions
1.75 by 7.25 by 9.50 in.
Weight
2.60 lbs.
Original list price
$55.00
Amazon.com says people who bought this book also bought:
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (Research Handbooks in Business and Management series) | Principles of Marketing Engineering and Analytics | Bayesian Statistics And Marketing | R for Marketing Research and Analytics | Principles of Marketing Engineering
Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support (Research Handbooks in Business and Management series) | Principles of Marketing Engineering and Analytics | Bayesian Statistics And Marketing | R for Marketing Research and Analytics | Principles of Marketing Engineering
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets. It describes some of the important developments in marketing theory which help analyses marketing issues more effectively.
Key Features:
Self-contained text with all the necessary analysis tools provided.
Considers all marketing issues such as, product, pricing, advertising, sales force and distribution.
Most chapters start with a review of the basic concepts and theory in the area, followed by in-depth analyses of a small umber of models.
Incorporates recent research findings in all aspects of marketing.
Table Of Contents:
Preface.
Theory and Models in Marketing.
Consumer Behavior.
Organizational Buying Models.
Price.
Product.
Advertising.
Promotion.
Sales Force.
Distribution.
New Product Planning.
Strategy.
Decision Support and Implementation.
Appendices.
Bibliography.
Author Index.
Subject Index.
Key Features:
Self-contained text with all the necessary analysis tools provided.
Considers all marketing issues such as, product, pricing, advertising, sales force and distribution.
Most chapters start with a review of the basic concepts and theory in the area, followed by in-depth analyses of a small umber of models.
Incorporates recent research findings in all aspects of marketing.
Table Of Contents:
Preface.
Theory and Models in Marketing.
Consumer Behavior.
Organizational Buying Models.
Price.
Product.
Advertising.
Promotion.
Sales Force.
Distribution.
New Product Planning.
Strategy.
Decision Support and Implementation.
Appendices.
Bibliography.
Author Index.
Subject Index.
Editions
Editions for the work Marketing Models
Paperback
The price comparison is for this edition
With Rosemond Squirewell |
Facsimile edition from Prentice Hall (April 1, 1995)
9780135456415 | details & prices | 7.25 × 9.50 × 1.75 in. | 2.60 lbs | List price $55.00
This edition also contains Quick-E! Charting: Clinical Reference
About: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.
This edition also contains Quick-E! Charting: Clinical Reference
About: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.
With Jason Duncan |
from Prentice Hall (December 1, 1991)
9780135446447 | details & prices | 7.50 × 9.75 × 1.75 in. | 3.10 lbs | List price $69.33
This edition also contains Quick-E! Spanish Guide: Clinical Reference
About: This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models.
This edition also contains Quick-E! Spanish Guide: Clinical Reference
About: This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models.
Editions for the work Quick-E! Charting: Clinical Reference
Paperback
3 poc spi edition from Hcpro Inc (June 20, 2008)
9781601462114 | details & prices | 52 pages | 4.75 × 5.50 × 0.25 in. | 0.18 lbs | List price $15.95
About: Quick-E!
About: Quick-E!
The price comparison is for this edition
With Gary L. Lilien, K. Sridhar Moorthy, Philip Kotler |
Facsimile edition from Prentice Hall (April 1, 1995); titled "Marketing Models"
9780135456415 | details & prices | 7.25 × 9.50 × 1.75 in. | 2.60 lbs | List price $55.00
This edition also contains Marketing Models
About: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.
This edition also contains Marketing Models
About: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.
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