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Gary L. Lilien has written 11 work(s)
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Product Description: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named...read more
Hardcover:
9780792393887 | Kluwer Academic Pub, February 1, 1994, cover price $319.00
Paperback:
9789401046152 | Reprint edition (Springer Verlag, December 24, 2012), cover price $319.00 | About this edition: Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.
Paperback:
9781412022521 | Pap/cdr edition (Trafford on Demand Pub, April 30, 2004), cover price $70.00
Product Description: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software...read more (view table of contents, read Amazon.com's description)
Paperback:
9780130084552 | 2 edition (Prentice Hall, September 1, 2002), cover price $51.00 | About this edition: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions.
9780321046475 | Pap/cdr edition (Prentice Hall, October 1, 1999), cover price $40.00 | About this edition: A module intended to be used as a supplement on marketing courses.
9780321046468 | Bk&cd-rom edition (Addison-Wesley, August 1, 1998), cover price $63.00 | also contains 15-Minute Yoga: Health, Well-Being, and Happiness Through Daily Practice
Product Description: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software...read more (view table of contents, read Amazon.com's description)
Paperback:
9780130084637 | 2 edition (Prentice Hall, September 1, 2002), cover price $58.80 | About this edition: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions.
9780321046406 | Pap/cdr edition (Addison-Wesley, August 1, 1998), cover price $33.00 | About this edition: This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (1998).
Product Description: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and cases bring conceptual marketing alive while introducing the software...read more (view table of contents, read Amazon.com's description)
Paperback:
9780130084644 | 2 edition (Prentice Hall, August 1, 2002), cover price $72.00 | About this edition: Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineeringâthe use of interactive computer decision models to help support marketing decisions.
9780321046437 | Pap/cdr edition (Addison-Wesley, May 1, 1999), cover price $33.00 | About this edition: This is one of three cutting-edge Marketing Engineering Applications course supplements pulled from Lilien/Rangaswamy, Marketing Engineering (AWL, 1998).
(view table of contents)
Hardcover:
9780130355492 | 2 edition (Prentice Hall, March 1, 2002), cover price $124.00
9780321001948 | Addison-Wesley, June 1, 1998, cover price $55.01 | also contains The Errand Boy, The Errand Boy
9780321030504 | Package edition (Addison-Wesley, January 1, 1998), cover price $124.00 | also contains In My Heart: A Book of Feelings
9780130303189 | Pck edition (Addison-Wesley, January 1, 1998), cover price $124.00
Product Description: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques. (view table of contents, read Amazon.com's description)
Hardcover:
9780321014177 | Bk&cd rom edition (Addison-Wesley, August 1, 1997), cover price $124.00 | also contains Gaming in Social, Locative and Mobile Media | About this edition: This text aims to educate and train marketing engineers to translate concepts into context-specific operational approaches using analytical, quantitative and computer modelling techniques.
Product Description: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions. Marketing Models authored by a team of distinguished faculty that includes Philip Kotler examines the more promising scientific and database developments that assist managers in arriving at cost-effective marketing strategies and budgets...read more (view table of contents, read Amazon.com's description)
Paperback:
9780135456415 | Facsimile edition (Prentice Hall, April 1, 1995), cover price $55.00 | also contains Quick-E! Charting: Clinical Reference | About this edition: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.
9780135446447 | Prentice Hall, December 1, 1991, cover price $69.33 | also contains Quick-E! Spanish Guide: Clinical Reference | About this edition: This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models.
Hardcover:
9780444889577 | Elsevier Science Serials, November 1, 1993, cover price $72.95
Product Description: Taken from the journal "Interfaces", this collection of articles shows how to apply management science and operations research models to real-world decision problems. The text includes background and supplementary information and jargon-free articles, written for practitioners and non-specialist...read more
Paperback:
9780132971027 | Prentice Hall, September 1, 1990, cover price $31.20 | About this edition: Taken from the journal "Interfaces", this collection of articles shows how to apply management science and operations research models to real-world decision problems.
Paperback:
9780894260698 | Scientific Pr, June 1, 1986, cover price $47.25
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