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Marketing Models
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Paperback
Book cover for 9780135446447 Book cover for 9780135456415
 
With Rosemond Squirewell | Facsimile edition from Prentice Hall (April 1, 1995)
9780135456415 | details & prices | 7.25 × 9.50 × 1.75 in. | 2.60 lbs | List price $55.00
This edition also contains Quick-E! Charting: Clinical Reference
About: Recent scientific and database developments have provided tools and models for improving the effectiveness of the marketing decisions.
With Jason Duncan | from Prentice Hall (December 1, 1991)
9780135446447 | details & prices | 7.50 × 9.75 × 1.75 in. | 3.10 lbs | List price $69.33
This edition also contains Quick-E! Spanish Guide: Clinical Reference
About: This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models.