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Marketing: Real People, Real Choices, Value Edition
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Bibliographic Detail
Publisher Prentice Hall
Publication date February 1, 2011
Pages 570
Binding Paperback
Edition 7 unbnd st
Book category Adult Non-Fiction
ISBN-13 9780132177146
ISBN-10 0132177145
Dimensions 1 by 8.75 by 11.50 in.
Weight 2.35 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $153.47
§As reported by publisher
Summaries and Reviews description: Product Description: Real people, real choices-give students a real feel for marketing. "Marketing: Real People, Real Choices"is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

Book cover for 9780132177146
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7 unbnd st edition from Prentice Hall (February 1, 2011)
9780132177146 | details & prices | 570 pages | 8.75 × 11.50 × 1.00 in. | 2.35 lbs | List price $153.47
About: Real people, real choices-give students a real feel for marketing.

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