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This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.
• Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now
• An evaluation tool and example spreadsheets for conducting a social media audit
• Call-outs that show how different types of businesses can implement various marketing ideas
• Action-item tips that can be used in online messaging today
About: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.
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