ISBNs for social media economic aspects

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social media economic aspects matches 52 work(s)

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The Social Employee: How Great Companies Make Social Media Work

Product Description: Learn today's most powerful corporate social media initiatives The Social Employee highlights six major companies actively engaged in cutting edge social branding and social business strategies. Through the unique stories of these brands, the authors reveal how readers can apply similar strategies to their own businesses in order to build a social culture tailor-made for the twenty-first century...read more

By Mark Burgess

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Paperback:

9780071816410 | McGraw-Hill, August 23, 2013, cover price $22.00 | About this edition: Learn today's most powerful corporate social media initiatives The Social Employee highlights six major companies actively engaged in cutting edge social branding and social business strategies.

Trust Me, I'm Lying: Confessions of a Media Manipulator

Product Description: You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation...read more

By Ryan Holiday

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Hardcover:

9781591845539 | Portfolio, July 19, 2012, cover price $26.95 | About this edition: You’ve seen it all before.

Paperback:

9781591846284 | Portfolio, July 2, 2013, cover price $16.00 | About this edition: You’ve seen it all before.

Gale Business Insights Handbooks of Social Media Marketing

By Gale Editor (editor)

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Paperback:

9781414499314 | Gale Group, June 14, 2013, cover price $175.00

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

Product Description: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships...read more

By Fabiana Lorenzi (editor)

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Hardcover:

9781466640269 | Igi Global, May 31, 2013, cover price $185.00 | About this edition: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors.

Social Machines: How to Develop Connected Products That Change Customers' Lives

Product Description: Companies like Facebook and Twitter have redefined social interaction. But what if “machines” like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products...read more

By Peter Semmelhack

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Hardcover:

9781118471685 | John Wiley & Sons Inc, April 1, 2013, cover price $29.95 | About this edition: Companies like Facebook and Twitter have redefined social interaction.

Crowdfund Investing for Dummies

Product Description: The easy way to get started in crowdfund investingCrowdfund investing (CFI) is going to be the next big thing on Wall Street. U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013...read more

By Zak Cassady-dorion

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Paperback:

9781118449691 | For Dummies, February 11, 2013, cover price $26.99 | About this edition: The easy way to get started in crowdfund investingCrowdfund investing (CFI) is going to be the next big thing on Wall Street.

The Social Media Industries

Product Description: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media...read more

By Alan B. Albarran (editor)

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Hardcover:

9780415523189 | Routledge, February 26, 2013, cover price $125.00 | About this edition: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

Paperback:

9780415523196 | Routledge, February 26, 2013, cover price $39.95 | About this edition: This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales

Product Description: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology...read more

By Paul Chaney

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Paperback:

9780071802024 | McGraw-Hill, September 18, 2012, cover price $22.00 | About this edition: THE HYPE OVER SOCIAL MEDIA IS OVER.

Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Product Description: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success...read more

By Tom Funk

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Paperback:

9781430244073 | Apress, December 5, 2012, cover price $29.99 | About this edition: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones.

Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip

Product Description: The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day. But let's admit it, they weren't exactly poster boys for corporate America. Or were they? For an extraordinary 30 years, the Dead improvised a business plan-all while making huge profits and pioneering practices subsequently embraced by the business world...read more

By John Perry Barlow (foreword by)

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Hardcover:

9780446583794 | Grand Central Pub, November 2, 2011, cover price $24.99 | About this edition: The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day.

Paperback:

9780446583800 | Reprint edition (Grand Central Pub, November 20, 2012), cover price $15.99 | About this edition: The Grateful Dead, one of the most popular bands of all time, still enjoys incredible relevance to this day.

The E-Factor: Entrepreneurship in the Social Media Age

Product Description: As an entrepreneur, you’re not afraid to bend the rules and think outside the box. You’re not burdened with linear thinking, and thinking differently and trying new approaches enable you to solve problems.As serial entrepreneurs and cofounders of the largest social network for entrepreneurs in the world, EFactor...read more

By Marion Freijsen and Adrie Reinders

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Hardcover:

9781935618188 | Benbella Books, November 6, 2012, cover price $24.95 | About this edition: As an entrepreneur, you’re not afraid to bend the rules and think outside the box.

We First: How Brands and Consumers Use Social Media To Build a Better World

Product Description: Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good...read more

By Simon Mainwaring

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Hardcover:

9780230110267 | 1 edition (Palgrave Macmillan, June 7, 2011), cover price $26.00 | About this edition: A social media expert with global experience with many of the world’s biggest brands —including Nike, Toyota and Motorola—Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

Paperback:

9780230341630 | Reprint edition (Palgrave Macmillan, October 16, 2012), cover price $17.00 | About this edition: Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good.

CD/Spoken Word:

9781452653853, titled "We First: How Brands & Consumers Use Social Media to Build a Better World" | Mp3 una edition (Tantor Media Inc, August 30, 2011), cover price $24.99 | About this edition: A social media expert with global experience with many of the world's biggest brands-including Nike, Toyota, and Motorola-Simon Mainwaring offers a visionary new practice in which brands leverage social media to earn consumer goodwill, loyalty, and profit, while creating a third pillar of sustainable social change through conscious contributions from customer purchases.

Social Media Commerce for Dummies

Product Description: Capture customers and sales with social media commerceSocial media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers...read more

By Marsha Collier

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Paperback:

9781118297933 | For Dummies, December 11, 2012, cover price $26.99 | About this edition: Capture customers and sales with social media commerceSocial media commerce is a booming industry.

Social Networking: Big Business on Your Computer

By Nick Hunter

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Paperback:

9781433977688 | Gareth Stevens Pub, August 1, 2012, cover price $14.05

Library:

9781433977671 | Gareth Stevens Pub, August 1, 2012, cover price $31.95

The Crowdfunding Revolution: How to Raise Venture Capital Using Social Media

Product Description: THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS “The declaration of independence for our industry!”—MAT DELLORSO, WealthForge Inc. “The Crowdfunding Revolution should be on the mandatory reading list for everybody active in the industry or for everyone who’s planning to be...read more

By Dan Marom

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Hardcover:

9780071790451 | McGraw-Hill, November 13, 2012, cover price $35.00 | About this edition: THE GROUNDBREAKING NEW METHOD FOR RAISING VENTURE CAPITAL THROUGH SOCIAL NETWORKS “The declaration of independence for our industry!

Social Media Metrics for Dummies

Product Description: Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts...read more

By Leslie Poston

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Paperback:

9781118027752 | For Dummies, June 13, 2012, cover price $24.99 | About this edition: Discover how to gauge your online success based on social media metricsWith so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts.

The Social Media Bible: Tactics, Tools, & Strategies for Business Success

Product Description: The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency...read more

By Lon Safko

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Paperback:

9781118269749 | 3 edition (John Wiley & Sons Inc, May 8, 2012), cover price $29.95 | About this edition: The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

The Laptop Millionaire: How Anyone Can Escape the 9 to 5 and Make Money Online

Product Description: Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!Every day thousands of people are losing their jobs, their income, and their security—perhaps you are one of them. However, with the right strategies, you can easily achieve financial independence...read more

By Mark Anastasi

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Hardcover:

9781118271797 | John Wiley & Sons Inc, April 24, 2012, cover price $22.95 | About this edition: Go from ZERO to $10,000 a month in 28 days and discover financial freedom online!

Friends, Followers and the Future: How Social Media Are Changing Politics, Threatening Big Brands, and Killing Traditional Media

Product Description: "Rory O'Connor is one of the smartest media guys around. He knows who's spinning, who's pandering, and who's putting money in his own pocket at the expense of logic, reason, and the public good."Michael Wolff, Vanity Fair media critic"This is a timely book about a vital subject: How do we get information and is it reliable? With a 'cold eye,' author Rory O'Connor shows how traditional journalism cheapened its value by sabotaging its trust, and how the digital revolution wonderfully democratizes information yet often removes the journalistic curator, creating more noise, more ME and less WE news...read more

By Rory O'Connor

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Paperback:

9780872865563, titled "Friends, Followers, and the Future: How Social Media are Changing Politics, Threatening Big Brands, and Killing Traditional Media" | 1 edition (City Lights Books, May 8, 2012), cover price $15.95 | About this edition: "Rory O'Connor is one of the smartest media guys around.

Social Media Marketing for Dummies

Product Description: Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers...read more

By Stephanie Diamond and Shiv Singh

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Paperback:

9781118065143 | 2 edition (For Dummies, April 3, 2012), cover price $24.99 | About this edition: Get the last word on the most up-to-date social media marketing techniquesIf you're not tweeting, Facebooking, or blogging by now, your business is getting left behind.

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Product Description: The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly...read more

By Erik Qualman

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Hardcover:

9780470477236 | 1 edition (John Wiley & Sons Inc, August 24, 2009), cover price $24.95 | About this edition: A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the futureSocial Media.

Paperback:

9781118232651 | 2 edition (John Wiley & Sons Inc, November 6, 2012), cover price $19.95 | About this edition: The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Miscellaneous:

9780470901205 | John Wiley & Sons Inc, January 4, 2011, cover price $16.95

9780470901229 | John Wiley & Sons Inc, January 4, 2011, cover price $16.95

9780470522028 | John Wiley & Sons Inc, August 6, 2009, cover price $24.95

The Complete Idiot's Guide to Facebook Marketing

Product Description: This book is a step-by-step guide that will walk individuals and businesses through how to promote products and services on Facebook to create relationships, advocates and bottom line profit.The authors of this book are real world social media experts that train thousands of professionals on the latest social media strategy each month and will share with you...read more

By Damon Brown

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Paperback:

9781615641543 | Alpha Books, March 6, 2012, cover price $21.95 | About this edition: This book is a step-by-step guide that will walk individuals and businesses through how to promote products and services on Facebook to create relationships, advocates and bottom line profit.

The Social Media Handbook: Policies and Best Practices to Effectively Manage Your Organization's Social Media Presence, Posts, and Potential Risks

Product Description: The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2...read more

By Nancy Flynn

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Hardcover:

9781118084625 | Pfeiffer & Co, March 6, 2012, cover price $47.00 | About this edition: The Social Media Handbook is a comprehensive risk and compliance management toolkit that walks employers step-by-step through the process of developing and implementing effective social media policy and compliance management programs that are designed to minimize—and in some cases prevent—social networking and web 2.

The Complete Idiot's Guide to Social Media Marketing

Product Description: • Covers cutting-edge techniques for small and large businesses alike. • Author is an in-demand consultant with strong media connections

By Jennifer Abernethy

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Paperback:

9781615641598 | 2 original edition (Alpha Books, April 3, 2012), cover price $21.95 | About this edition: • Covers cutting-edge techniques for small and large businesses alike.

9781592579891 | Alpha Books, April 6, 2010, cover price $19.95 | About this edition: Get ahead of the competition with marketing that demands attention.

The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, E-Mail, and More

Product Description: Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies...read more

By Kipp Bodnar, Jeffrey L. Cohen and Ann Handley (foreword by)

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Hardcover:

9781118167762 | John Wiley & Sons Inc, January 24, 2012, cover price $24.95 | About this edition: Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue.

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