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social media economic aspects matches 71 work(s)
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Cover for 9780691153391 Cover for 9780691169262 Cover for 9781511312530 Cover for 9781511312516 Cover for 9781511312523 Cover for 9781138841161 Cover for 9781433125799 Cover for 9781433125782 Cover for 9781466685864 Cover for 9780071836326 Cover for 9780345314307 Cover for 9781138839298 Cover for 9781138839311 Cover for 9780415856164 Cover for 9780415856171 Cover for 9781118065143 Cover for 9781118985533 Cover for 9780133888331 Cover for 9781118896655 Cover for 9781292001135 Cover for 9780071816410 Cover for 9781591846666 Cover for 9781591845539 Cover for 9781591846284 Cover for 9781118530191 Cover for 9781414499314 Cover for 9781466640269 Cover for 9781118505649 Cover for 9781118471685 Cover for 9781118449691 Cover for 9780415523189 Cover for 9780415523196 Cover for 9780071802024 Cover for 9781430244073
1
cover image for 9780691169262
Product Description: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business...read more
Edition summary (click for prices and details):

Hardcover:

9780691153391 | Princeton Univ Pr, May 25, 2014, cover price $29.95 | About this edition: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

Paperback:

9780691169262 | Princeton Univ Pr, February 23, 2016, cover price $22.95 | About this edition: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

2
cover image for 9781511312530
Product Description: The New York Times and USA Today bestseller―updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before...read more
By Gary Regal (narrator)
Edition summary (click for prices and details):

CD/Spoken Word:

9781511312530 | Una rev ex edition (McGraw-Hill Education, October 13, 2015), cover price $49.97 | About this edition: The New York Times and USA Today bestseller―updated with today’s hottest sites!

3
cover image for 9781511312523
Product Description: The New York Times and USA Today bestseller―updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before...read more
By Gary Regal (narrator)
Edition summary (click for prices and details):

CD/Spoken Word:

9781511312523 | 2 mp3 exp edition (McGraw-Hill Education, October 13, 2015), cover price $19.99 | About this edition: The New York Times and USA Today bestseller―updated with today’s hottest sites!
9781511312516 | 2 exp rev edition (McGraw-Hill Education, October 13, 2015), cover price $29.99 | About this edition: The New York Times and USA Today bestseller―updated with today’s hottest sites!

4
cover image for 9781138841161
Product Description: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally. The magnitude of change may be up for debate but the trend is unstoppable, dramatically reconfiguring business models, organisational structures and even the practice of democracy...read more
By Philip Young (editor)
Edition summary (click for prices and details):

Hardcover:

9781138841161 | Routledge, September 1, 2015, cover price $160.00 | About this edition: Today almost everyone in the developed world spends time online and anyone involved in strategic communication must think digitally.

5
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Product Description: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why...read more
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Hardcover:

9781433125799, titled "Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective" | Peter Lang Pub Inc, July 29, 2015, cover price $159.95 | About this edition: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective?

Paperback:

9781433125782, titled "Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective" | Peter Lang Pub Inc, July 24, 2015, cover price $40.95 | About this edition: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective?

6
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Product Description: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework...read more
Edition summary (click for prices and details):

Hardcover:

9781466685864 | Har/psc edition (Information Science Pub, July 16, 2015), cover price $200.00 | About this edition: In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms.

Paperback:

9780534086473, titled "Public Relation Cases" | Wadsworth Pub Co, February 1, 1988, cover price $29.95 | also contains Public Relation Cases

7
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Product Description: The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before...read more
By Carrie Kerpen (foreword by), Dave Kerpen, Meg Riedinger (contributor) and Mallorie Rosenbluth (contributor)
Edition summary (click for prices and details):

Paperback:

9780071836326 | 2 exp rev edition (McGraw-Hill, March 19, 2015), cover price $24.00 | About this edition: The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!
9780345314307, titled "Parents Book for Raising a Healthy Child" | Ballantine Books, August 1, 1989, cover price $5.99 | also contains Parents Book for Raising a Healthy Child | About this edition: A comprehensive guide to all aspects of a child's physical and emotional health, discusses nutrition, the prevention and treatment of common and not-so-common illnesses, immunization procedures, and other important topics

8
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Product Description: Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms. It also requires us to analyse how social media companies try to make profits, how and which labour creates this profit, who creates social media ideologies, and the conditions under which such ideologies emerge...read more
Edition summary (click for prices and details):

Hardcover:

9781138839298 | Routledge, January 19, 2015, cover price $155.00 | About this edition: Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms.

Paperback:

9781138839311 | Routledge, January 21, 2015, cover price $52.95 | About this edition: Understanding social media requires us to engage with the individual and collective meanings that diverse stakeholders and participants give to platforms.

9
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Product Description: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'...read more
Edition summary (click for prices and details):

Hardcover:

9780415856164 | Routledge, December 4, 2014, cover price $160.00 | About this edition: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.

Paperback:

9780415856171 | Routledge, December 5, 2014, cover price $65.95 | About this edition: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.

10
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Product Description: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign...read more
Edition summary (click for prices and details):

Paperback:

9781118985533 | 3 edition (For Dummies, December 15, 2014), cover price $26.99 | About this edition: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign.
9781118065143 | 2 edition (For Dummies, April 3, 2012), cover price $24.99 | About this edition: Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind.

11
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Product Description: Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges...read more
Edition summary (click for prices and details):

Hardcover:

9780133888331 | 2 edition (Financial Times Management, October 3, 2014), cover price $34.99 | About this edition: Set up, launch, and run your winning social/mobile media campaign!

12
cover image for 9781118896655
Product Description: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences...read more
Edition summary (click for prices and details):

Paperback:

9781118896655 | 2 rev upd edition (John Wiley & Sons Inc, September 2, 2014), cover price $20.00 | About this edition: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement.

13
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Product Description: FAZED BY FACEBOOK? TONGUE-TIED BY TWITTER? LOST ON LINKEDIN? LEARN HOW TO NAVIGATE THE SOCIAL MEDIA JUNGLE, AND FIND OUT HOW TO GET YOUR BUSINESS NOTICED. Social media is easy when you know how - this practical guide shows you how to get started, then refine and improve your strategy to get real business results...read more
Edition summary (click for prices and details):

Paperback:

9781292001135 | Pearson Education, December 26, 2013, cover price $45.00 | About this edition: FAZED BY FACEBOOK?

14
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Product Description: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media? ...read more
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Paperback:

9780071816410 | McGraw-Hill, August 21, 2013, cover price $22.00 | About this edition: Build a successful SOCIAL BUSINESS by empowering the SOCIAL EMPLOYEE Includes success stories from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe, Domo, and Acxiom "Great brands have always started on the inside, but why are companies taking so long to leverage the great opportunities offered by internal social media?

15
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Product Description: The New York Times best seller, and #1 Amazon best seller"Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012."  ~ Dr. Jim Barry, Top 25 Social Media Books for Academia" If you haven't bought Jay Baer's book "Youtility," stop what you're doing and do that...read more
Edition summary (click for prices and details):

Hardcover:

9781591846666 | Portfolio, June 27, 2013, cover price $24.95 | About this edition: The New York Times best seller, and #1 Amazon best seller"Jay Baer's Youtility is arguably the greatest contribution to the field of social media marketing since 2012.

16
cover image for 9781591846284
Product Description: You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this...read more
Edition summary (click for prices and details):

Hardcover:

9781591845539 | Portfolio, July 19, 2012, cover price $26.95 | About this edition: You've seen it all before.

Paperback:

9781591846284 | Portfolio, July 2, 2013, cover price $16.00 | About this edition: You've seen it all before.

17
cover image for 9781118530191
Product Description: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly...read more
Edition summary (click for prices and details):

Paperback:

9781118530191 | For Dummies, June 17, 2013, cover price $24.99 | About this edition: Put "engage" front and center in your social media marketing engagement strategies!

18
cover image for 9781414499314
Product Description: The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business? This volume focuses on building an internal business case for using social media, highlighting its importance, the benefits it can provide, and how to implement a successful strategy and measure its effectiveness...read more
By Gale Editor (editor)
Edition summary (click for prices and details):

Paperback:

9781414499314 | Gale Group, April 19, 2013, cover price $202.00 | About this edition: The Gale Business Insights Handbook Of Social Media Marketing examines the questions What is social media marketing and How can it be used in my business?

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cover image for 9781466640269
Product Description: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors. Therefore, understanding the link between social media and e-business is an important first step in cultivating these internet-based relationships...read more
By Fabiana Lorenzi (editor)
Edition summary (click for prices and details):

Hardcover:

9781466640269 | Igi Global, May 31, 2013, cover price $185.00 | About this edition: The modern business landscape demands that organizations maintain an online presence to network with their customers and investors.

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cover image for 9781118505649
Product Description: How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer...read more
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Paperback:

9781118505649 | Wright Books Pty Ltd, May 13, 2013, cover price $27.00 | About this edition: How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer.

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Product Description: Companies like Facebook and Twitter have redefined social interaction. But what if machines like automobiles, bicycles, health monitors, appliances, instruments, and anything else you can connect to the Internet, could all become members of your social network, collect data you care about, and feed it back to you at just the right time? Nike+ is already doing this for your body, but every major industry, from healthcare to cars to home construction, is now building sensors and digital connectivity into their next generation of products...read more
Edition summary (click for prices and details):

Hardcover:

9781118471685 | John Wiley & Sons Inc, April 1, 2013, cover price $29.95 | About this edition: Companies like Facebook and Twitter have redefined social interaction.

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Product Description: The easy way to get started in crowdfund investing Crowdfund investing (CFI) is going to be the next big thing on Wall Street.  U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013...read more
Edition summary (click for prices and details):

Paperback:

9781118449691 | For Dummies, February 11, 2013, cover price $26.99 | About this edition: The easy way to get started in crowdfund investing Crowdfund investing (CFI) is going to be the next big thing on Wall Street.

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cover image for 9780415523189
Product Description: This volume examines how social media is evolving as an industry―it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media...read more
By Alan B. Albarran (editor)
Edition summary (click for prices and details):

Hardcover:

9780415523189 | Routledge, February 26, 2013, cover price $130.00 | About this edition: This volume examines how social media is evolving as an industry―it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

Paperback:

9780415523196 | Routledge, February 26, 2013, cover price $47.95 | About this edition: This volume examines how social media is evolving as an industry―it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users.

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cover image for 9780071802024
Product Description: THE HYPE OVER SOCIAL MEDIA IS OVER. NOW IT'S TIME TO MAKE SOCIAL MEDIA PAY. "The Social Commerce Handbook provides a practical road map for not only mastering but also monetizing your social media investment." -- MARK ELLIS, Managing Director, SYZYGY, a WPP Group digital agency Learn the secrets to unlocking sales with the "Big Five"--YouTube, Pinterest, Facebook, Twitter, and LinkedIn--and seize new sales opportunities from emerging social technology...read more
Edition summary (click for prices and details):

Paperback:

9780071802024 | McGraw-Hill, September 18, 2012, cover price $26.00 | About this edition: THE HYPE OVER SOCIAL MEDIA IS OVER.

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Product Description: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms―but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success...read more
Edition summary (click for prices and details):

Paperback:

9781430244073 | Apress, December 5, 2012, cover price $29.99 | About this edition: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones.

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