Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and– real-world examples of successful social media campaigns.This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Product Description: Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands...read more

Product Description: Liar's Poker meets The Social Network in an irreverent expose of life inside the tech bubble, from industry provocateur Antonio Garcia Martinez, a former Twitter adviser, Facebook product manager, and start-up founder/CEO.The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time...read more

Product Description: The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts...read more