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cover image for 9781250107527
Product Description: The Instant New York Times, Wall Street Journal, and Washington Post Bestseller!How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on...read more

Hardcover:

9781250107527 | St Martins Pr, March 21, 2017, cover price $26.99 | About this edition: The Instant New York Times, Wall Street Journal, and Washington Post Bestseller!

Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans. A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing. Written by two highly experienced digital marketing consultants, the book shows you how to: Draw up an outline digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms like Apple, Facebook, Google and Twitter. This new edition seamlessly integrates the latest changes in social media technology, including expanded coverage of mobile technology, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes new sections on data analytics, clearly demonstrating how marketers can leverage data to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, Fifth Edition, provides a vital reference point for all students and managers involved in marketing strategy and implementation.

Hardcover:

9781138191686 | 5 revised edition (Routledge, January 8, 2017), cover price $160.00

Paperback:

9781138191709 | 5 revised edition (Routledge, January 8, 2017), cover price $63.95 | About this edition: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

cover image for 9781632650641
Product Description: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business...read more

Paperback:

9781632650641 | Career Pr Inc, October 24, 2016, cover price $16.99 | About this edition: With virtually nonexistent oversight, the internet can easily become the judge, jury, and executioner for anyone’s reputation.

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Product Description: Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Mashable Best New Marketing Books to Read in 2017 Think you know your customers? Think again. The best companies in the world discover what their customers desire--and then deliver it in memorable and deeply human experiences...read more

Hardcover:

9780814437810 | Amacom Books, October 13, 2016, cover price $25.00 | About this edition: Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Mashable Best New Marketing Books to Read in 2017 Think you know your customers?

cover image for 9781531819408
Product Description: From the Dachis Group—the global leader in social business—comes the groundbreaking audiobook on transformative social business strategies. Social Business by Design is the definitive management audiobook on how to rethink the modern organization in the social media era...read more
By Keith Silverstein (narrator)

CD/Spoken Word:

9781531819408 | Mp3 una edition (Audible Studios on Brilliance audio, August 30, 2016), cover price $9.99 | About this edition: From the Dachis Group—the global leader in social business—comes the groundbreaking audiobook on transformative social business strategies.

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Product Description: Search engine optimization (SEO) is an increasingly critical tool for digital marketers. Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term. Chapters explore: what SEO is and why it matters; understanding Google; the symbiotic nature of Google and SEO; why other search engines matter; the restraints of process-driven SEO and the value of opportunity; supporting longevity with search ripples; thinking about SEO in terms of value, rather than ROI; building SEO expertise in-house versus outsourcing; evaluating success in search marketing; and planning for the future...read more

Paperback:

9780749477998 | Kogan Page Ltd, August 28, 2016, cover price $29.95 | About this edition: Search engine optimization (SEO) is an increasingly critical tool for digital marketers.

cover image for 9781942952060
Product Description: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit...read more

Paperback:

9781942952060 | 4th edition (Benbella Books, August 16, 2016), cover price $16.95 | About this edition: The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named “Social media’s zen master of marketing” by Entrepreneur magazine and One of LinkedIn’s “Top Voices” in Marketing & Social in 2015In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit.

cover image for 9780814437391
Product Description: Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006? Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans...read more

Hardcover:

9780814437391 | Amacom Books, August 9, 2016, cover price $24.95 | About this edition: Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 Are you still marketing like it's 2006?

cover image for 9781442265240
Product Description: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s text offers:– a thorough history of social media and pioneers of the field;– chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and “sticky social,” among others;– discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and– real-world examples of successful social media campaigns...read more

Hardcover:

9781442265233 | 2 edition (Rowman & Littlefield Pub Inc, August 12, 2016), cover price $68.00 | About this edition: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.

Paperback:

9781442265240 | 2 reprint edition (Rowman & Littlefield Pub Inc, August 12, 2016), cover price $28.00 | About this edition: Updated to reflect the latest technological innovations—and challenges—the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools.

cover image for 9781522688587
Product Description: Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers...read more
By Mark Boyett (narrator)

CD/Spoken Word:

9781522688587 | 2 mp3 una edition (Audible Studios on Brilliance audio, August 2, 2016), cover price $9.99 | About this edition: Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them.

cover image for 9781522697732
Product Description: Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands...read more
By Tom Zingarelli (narrator)

CD/Spoken Word:

9781522697732 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99 | About this edition: Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers.

cover image for 9781522698104
Product Description: Shhh Listen. Hear that? That's the sound of your business. The conversations taking place online and in the marketplace tell you nearly everything you need to know about your company and your customers—what people are saying about you, how they use your products, whether they'll buy or recommend your product, and how they respond to your marketing and advertising...read more
By Bart Flynn (narrator)

CD/Spoken Word:

9781522698104 | Mp3 una edition (Audible Studios on Brilliance audio, July 26, 2016), cover price $9.99 | About this edition: Shhh Listen.

Product Description: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods. To these activities we can add those taking place in virtual communities of consumption, online shops, brand websites, and online auction houses that together amount to a vast new landscape of consumption...read more

Paperback:

9781138203075 | Reprint edition (Routledge, July 15, 2016), cover price $54.95 | About this edition: Digital media present opportunities for new types of consumption including desiring, buying, collecting, making, and even selling digital virtual goods.

In Chaos Monkeys, Antonio Garcia Martinez unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups to data tracking, social media monetization and digital ''privacy,'' Garcia Martinez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Hardcover:

9780062458193 | Harpercollins, June 28, 2016, cover price $29.99

CD/Spoken Word:

9781504733793 | Unabridged edition (Blackstone Audio Inc, June 28, 2016), cover price $39.99 | About this edition: In Chaos Monkeys, Antonio Garcia Martinez unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.

cover image for 9780749475079
Product Description: With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online.  Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development...read more

Paperback:

9780749475079 | Kogan Page Ltd, September 28, 2016, cover price $24.95 | About this edition: With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online.

cover image for 9781504733786
Product Description: Liar's Poker meets The Social Network in an irreverent expose of life inside the tech bubble, from industry provocateur Antonio Garcia Martinez, a former Twitter adviser, Facebook product manager, and start-up founder/CEO.The reality is, Silicon Valley capitalism is very simple: Investors are people with more money than time...read more

CD/Spoken Word:

9781504733786 | Unabridged edition (Blackstone Audio Inc, June 28, 2016), cover price $59.99 | About this edition: Liar's Poker meets The Social Network in an irreverent expose of life inside the tech bubble, from industry provocateur Antonio Garcia Martinez, a former Twitter adviser, Facebook product manager, and start-up founder/CEO.

cover image for 9781504733809
Product Description: In Chaos Monkeys, Antonio Garcia Martinez unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups to data tracking, social media monetization and digital ''privacy,'' Garcia Martinez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry...read more

CD/Spoken Word:

9781504733809 | Mp3 una edition (Blackstone Audio Inc, June 28, 2016), cover price $39.99 | About this edition: In Chaos Monkeys, Antonio Garcia Martinez unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future.

cover image for 9781942952374
Product Description: What's bigger than the internet? Putting it in every pocket, and in every purse. This changes everything, in ways we are only beginning to understand.Mobile devices have become staples of daily life, and our nonstop use of them has changed society ...read more

Hardcover:

9781942952374 | Benbella Books, June 7, 2016, cover price $24.95 | About this edition: What's bigger than the internet?

cover image for 9780749474706
Product Description: Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P's, Porter's Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company...read more

Paperback:

9780749474706 | Kogan Page Ltd, May 28, 2016, cover price $39.95 | About this edition: Digital and social media are essential aspects of a marketing department's function; therefore, it is important that they are integrated into the organization's wider goals.

cover image for 9781473607538
Product Description: In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice...read more

Paperback:

9781473607538 | Teach Yourself, November 22, 2016, cover price $9.99 | About this edition: In today's working environment, which is changing faster than ever, e-commerce is more than a buzzword.

cover image for 9781942952251
Product Description: Searching for clarity amidst the chaos of digital marketing—plus better ROI?Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up...read more

Hardcover:

9781942952251 | Benbella Books, May 17, 2016, cover price $24.95 | About this edition: Searching for clarity amidst the chaos of digital marketing—plus better ROI?

cover image for 9781522606277
Product Description: The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful backchannel, fueling the renaissance of live broadcasts...read more
By William Dufris (narrator)

CD/Spoken Word:

9781522606277 | Mp3 una edition (Audible Studios on Brilliance audio, May 17, 2016), cover price $9.99 | About this edition: The Internet didn't kill TV!

cover image for 9781511394468
Product Description: Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach—separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks...read more
By Shama Hyder and Nicol Zanzarella (narrator)

CD/Spoken Word:

9781511394468 | Unabridged edition (Brilliance Audio, May 17, 2016), cover price $24.99 | About this edition: Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be.
9781511394482 | Mp3 una edition (Brilliance Audio, May 17, 2016), cover price $19.99 | About this edition: Marketing in today’s digital age has become overwhelmingly complex―but it doesn’t have to be.

cover image for 9781511394475
Product Description: Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be. Success lies in stepping above of the clutter and understanding the new principles of digital marketing.To this complicated and fast-moving world, bestselling author, renowned marketer, and award-winning entrepreneur Shama Hyder brings her uniquely Zen approach—separating out the critical from the trivial and the foundational rules from the ephemeral gimmicks...read more

CD/Spoken Word:

9781511394475 | Unabridged edition (Brilliance Audio Lib Edn, May 17, 2016), cover price $57.97 | About this edition: Marketing in today’s digital age has become overwhelmingly complex—but it doesn’t have to be.

cover image for 9781630476984
Product Description: Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant...read more

Paperback:

9781630476984 | Morgan James Pub, May 16, 2016, cover price $17.95 | About this edition: Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling.

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