| Harperone, March 3, 2015, cover price $27.99 | About this edition:
LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE.
| Reprint edition (Harperone, October 18, 2016), cover price $16.99 | About this edition:
Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace Why do some musicians grow as popular as Beyonce, while others never make the charts Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective And why can't anyone seem to ever get the attention of their kids In Captivology, Ben Parr, former editor of Mashable and cofounder of DominateFund, reveals how and why our mind pays attention to some events, ideas, or people and not others.
| Unabridged edition (Blackstone Audio Inc, March 10, 2015), cover price $34.99 | About this edition:
[Read by Lloyd James] The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.