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Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it – we remember it.In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

Hardcover:

9781137582003 | Palgrave Macmillan, March 14, 2016, cover price $40.00 | About this edition: Has a commercial ever brought you to tears?

Paperback:

9781349845088 | Reprint edition (Palgrave Macmillan, May 6, 2017), cover price $79.99

Paperback:

9780750681353 | 1 edition (Routledge, February 12, 2013), cover price $54.95

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Product Description: Wer über wertvollen Content verfügt, hat noch lange keine Strategie, diesen auch punktgenau in die Zielgruppen zu verteilen. Dieses Buch erklärt Schritt für Schritt die strategische Vorgehensweise des erfolgreichen Content Marketing...read more

Hardcover:

9783658059965 | Gabler, June 9, 2018, cover price $59.99 | About this edition: Wer über wertvollen Content verfügt, hat noch lange keine Strategie, diesen auch punktgenau in die Zielgruppen zu verteilen.

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Product Description: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers...read more

Hardcover:

9780078112102 | 7 student edition (McGraw-Hill College, March 3, 2017), cover price $295.40 | About this edition: Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future.

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Product Description: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world’s leading brands...read more

Hardcover:

9781473629226 | Hodder & Stoughton, March 10, 2016, cover price $30.20
9781250080684 | St Martins Pr, February 23, 2016, cover price $25.99 | About this edition: Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thingHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Paperback:

9781250118011 | Reprint edition (Picador USA, February 14, 2017), cover price $16.00 | About this edition: Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes.

CD/Spoken Word:

9781522635185 | Mp3 una edition (Audible Studios on Brilliance audio, March 15, 2016), cover price $9.99 | About this edition: Named one of the "Most Important Books of 2016" by Inc.

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Product Description: Customer EXperience (CEX) is hot! Nowadays it gets harder and harder for companies to be distinctive by the products they offer. As it is key to stand out in the services offered in addition to these products. A focus on the customer experience is needed...read more

Paperback:

9789063694449 | Bis Pub, February 14, 2017, cover price $34.95 | About this edition: Customer EXperience (CEX) is hot!

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Product Description: The End of Assembly Line ManagementWe’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously...read more

Hardcover:

9781633691889 | Harvard Business School Pr, February 7, 2017, cover price $32.00 | About this edition: The End of Assembly Line ManagementWe’re in the midst of a revolution.

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Product Description: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans...read more

Hardcover:

9781138191686 | 5 revised edition (Routledge, January 8, 2017), cover price $160.00 | About this edition: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

Paperback:

9781138191709 | 5 revised edition (Routledge, January 8, 2017), cover price $63.95 | About this edition: Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital marketing plans.

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Product Description: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market. The world of business has changed dramatically, with a more complex environment, more demanding customers and radical new ways of going to market...read more

Paperback:

9780415834278 | 5 revised edition (Routledge, December 12, 2016), cover price $67.95 | About this edition: Market-Led Strategic Change, 5th edition, has been fully revised and updated to reflect the realities of 21st century business and the practical issues for managers in the process of going to market.
9781856175043 | 4th edition (Routledge, November 11, 2008), cover price $58.95 | About this edition: The fourth edition of the best seller, Market-Led Strategic Change, confronts the real issues companies face in going to market effectively and profitably, including: * corporate social responsibility * marketing under siege * dominant customers and much else besides.
9780750632850 | 2nd edition (Butterworth-Heinemann, February 1, 1998), cover price $42.95 | About this edition: '.

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Product Description: Auch Ärzte dürfen werben – diese Aussage ist mittlerweile bei den Ärzten und Zahnärzten sowie bei den Kammern und Gerichten weitgehend angekommen. Allerdings bestehen bei der Ausgestaltung von Werbemaßnahmen noch immer Unsicherheiten über die rechtlichen Möglichkeiten und Grenzen...read more

Hardcover:

9783540766148 | 3 edition (Springer Verlag, December 7, 2016), cover price $69.95 | About this edition: Auch Ärzte dürfen werben – diese Aussage ist mittlerweile bei den Ärzten und Zahnärzten sowie bei den Kammern und Gerichten weitgehend angekommen.
9783540000365 | 2 edition (Springer Verlag, December 22, 2003), cover price $59.99 | About this edition: Die Entwicklung des ärztlichen Werberechts geht weiter: Nachdem das Bundsverfassungsgericht auch in den Jahren 2001 und 2002 maßgebliche Entscheidungen gefällt hat, zog der Deutsche Ärztetag jetzt endgültig nach.

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Product Description: Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love...read more

Hardcover:

9781633692077 | Harvard Business School Pr, December 6, 2016, cover price $30.00 | About this edition: Pork dorks.

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Product Description: Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees...read more

Hardcover:

9781472925350 | Bloomsbury Information Ltd, December 1, 2016, cover price $42.00 | About this edition: Desire is big business.

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Product Description: Attract the very best talent with a compelling employer brand!Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand...read more

Paperback:

9781119071648 | For Dummies, November 30, 2016, cover price $26.99 | About this edition: Attract the very best talent with a compelling employer brand!

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Product Description: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels...read more

Paperback:

9780749477158 | Kogan Page Ltd, November 28, 2016, cover price $34.95 | About this edition: Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector.

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Product Description: A prediction market is designed to trade and predict future events. This book provides a comprehensive and multidisciplinary treatment of the prediction market, explaining what it is, how it works, and why it may fail, from the theoretical, computational, and statistical (or machine learning) perspectives...read more

Hardcover:

9784431552291 | Springer Verlag, November 17, 2016, cover price $139.00 | About this edition: A prediction market is designed to trade and predict future events.

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Product Description: This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires. Radically re-evaluating the notion of pleasure and arguing for a deep societal change, it shows the way to a new humanist culture...read more

Paperback:

9783838209609 | Ibidem-Verlag Haunschild/Schoen gbr, November 15, 2016, cover price $38.00 | About this edition: This important book unveils how the pleasure principle has taken humanity hostage to the powers of branding and consumerism, steering our most basic desires.

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Product Description: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up...read more

Hardcover:

9780062415691 | Harperbusiness, November 29, 2016, cover price $29.99 | About this edition: In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.

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Product Description: Who says marketing has to takes weeks or months--or even hours--to plan and execute? All you need is sixty minutes, an open mind, and "One Hour Marketing". If you’ve been running your business on empty because marketing seemed too confusing, too difficult and too time consuming, relax...read more

Hardcover:

9781630479626, titled "One Hour Marketing: The Entrepreneur’s Guide to Simple Effective Marketing" | Lam edition (Morgan James Pub, November 8, 2016), cover price $29.95 | About this edition: Who says marketing has to takes weeks or months--or even hours--to plan and execute?

Paperback:

9781630479602, titled "One Hour Marketing: The Entrepreneur’s Guide to Simple Effective Marketing" | Morgan James Pub, November 8, 2016, cover price $14.95 | About this edition: Who says marketing has to takes weeks or months--or even hours--to plan and execute?

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Product Description: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade...read more

Hardcover:

9781138917903 | Routledge, November 7, 2016, cover price $150.00 | About this edition: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce.

Paperback:

9781138917910 | Reprint edition (Routledge, November 7, 2016), cover price $65.95 | About this edition: Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce.

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Product Description: Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results...read more

Paperback:

9781491958377 | Oreilly & Associates Inc, October 25, 2016, cover price $29.99 | About this edition: Welcome to the battlefield.

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Product Description: Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely...read more

Hardcover:

9781591848363 | Portfolio, October 6, 2015, cover price $27.95

CD/Spoken Word:

9781469096230 | Unabridged edition (Gildan Audio, October 18, 2016), cover price $30.00 | About this edition: Most startups don't fail because they can't build a product.

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Product Description: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life. It is gathered as a 64 shot method from the astute observations and remarkable life of creative business leader and iconoclast Kevin Roberts...read more

Hardcover:

9781576877715 | Power House Books, June 21, 2016, cover price $24.95 | About this edition: 64 Shots: Leadership in a Crazy World is a compendium of value-accelerators for business and life.

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Product Description: The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention...read more

Hardcover:

9780062324191 | Harperone, March 3, 2015, cover price $27.99 | About this edition: LEARN THE SECRET TO CAPTIVATING YOUR AUDIENCE.

Paperback:

9780062414885 | Reprint edition (Harperone, October 18, 2016), cover price $16.99 | About this edition: The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

CD/Spoken Word:

9781481533591 | Unabridged edition (Blackstone Audio Inc, March 10, 2015), cover price $34.99 | About this edition: [Read by Lloyd James] The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention - and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

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