| Berrett-Koehler Pub, March 7, 2016, cover price $17.95 | About this edition:
The New Way to Get Noticed The giant brands that once dominated the media landscapeâOprah, the New York Times, NPR, CNNâhave seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.
| Unabridged edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $39.99 | About this edition:
With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketerâyou're not selling yourself, you're making yourself valuable.
| Mp3 una edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $19.99