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Product Description: Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour...read more

Paperback:

9781474233323 | Fairchild Books, March 23, 2017, cover price $59.95 | About this edition: Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry.

cover image for 9780415747905
Product Description: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers...read more
By Charles Blankson (editor)

Hardcover:

9780415747905 | Routledge, July 18, 2016, cover price $240.00 | About this edition: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars.

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Product Description: Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals...read more

Hardcover:

9781138948594 | Routledge, July 1, 2016, cover price $200.00 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

Paperback:

9781138948600 | Routledge, July 1, 2016, cover price $49.95 | About this edition: Social media has ushered in a new era of communication between organizations and key stakeholders.

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Product Description: Applying cutting-edge psychiatric theories to an analysis of online Taliban literature in four languages, Neil Krishan Aggarwal constructs a game-changing narrative of the organization's broad appeal and worldview.Aggarwal, a cultural psychiatrist, focuses on the Taliban's creation of culture, evoking religion in Arabic and English writings, nationalism in Dari sources, and regionalism in Urdu texts...read more

Hardcover:

9780231174268 | Columbia Univ Pr, May 24, 2016, cover price $60.00 | About this edition: Applying cutting-edge psychiatric theories to an analysis of online Taliban literature in four languages, Neil Krishan Aggarwal constructs a game-changing narrative of the organization's broad appeal and worldview.

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Product Description: Searching for clarity amidst the chaos of digital marketing—plus better ROI? Today's online ecosystem can be summed up in one word: overwhelming. With new social media platforms popping up all the time and new technologies disrupting even the most “reliable” marketing strategies, business and nonprofit leaders and marketers are faced with the challenge of getting ahead in an environment that makes it seem impossible to keep up...read more

Hardcover:

9781942952251 | Benbella Books, May 17, 2016, cover price $24.95 | About this edition: Searching for clarity amidst the chaos of digital marketing—plus better ROI?

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Product Description: -This book...will help you take your marketing to the next level without having to increase your budget a dollar- -- Inc. Mashable Best New Marketing Books to Read in 2017 Selected by Oracle Marketing Cloud as a Top 15 Marketing Book for 2016 It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses large and small...read more

Hardcover:

9780814437315 | Amacom Books, May 12, 2016, cover price $21.95 | About this edition: -This book.

cover image for 9781937290061
Product Description: Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well. In this book, Cramer’s savvy guidance demystifies the discipline and presents tactics and strategies that are working today...read more

Paperback:

9781937290061 | Information Today Inc, May 1, 2016, cover price $17.95 | About this edition: Marketers and brands are eager to cash in on the content marketing craze, but as EContent’s Theresa Cramer points out, relatively few firms are doing it well.

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Product Description: “The power of Clara’s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models. The implications for every business—regardless of industry or geography—of today’s social, connected consumer cannot be overstated...read more

Paperback:

9780134263434 | Pearson P T R, April 23, 2016, cover price $24.99 | About this edition: “The power of Clara’s book is that it highlights not only social media practices but fundamental business practices and how company leaders need to entirely rethink customer engagement models.

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Product Description: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer...read more

Hardcover:

9781119265702, titled "The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns" | John Wiley & Sons Inc, April 18, 2016, cover price $50.00 | About this edition: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer.

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Product Description: A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business...read more

Hardcover:

9780393249132 | W W Norton & Co Inc, March 28, 2016, cover price $27.95 | About this edition: A practical guide to the new economy that is transforming the way we live, work, and play.

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Product Description: An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model...read more

CD/Spoken Word:

9781511366588 | Unabridged edition (Brilliance Audio, March 28, 2016), cover price $29.99 | About this edition: An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.

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Product Description: An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.Facebook, PayPal, Alibaba, Uber—these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model...read more

CD/Spoken Word:

9781511366595 | Mp3 una edition (Brilliance Audio, March 28, 2016), cover price $24.99 | About this edition: An inside look at the revolutionary business power of the platform—from the experts who helped discover how it works.

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Product Description: (Music Pro Guide Books & DVDs). Today's music industry is constantly changing at a dizzying pace, and this second edition of Music 4.0: A Survival Guide for Making Music in the Internet Age has been fully updated to help you navigate it...read more

Paperback:

9781495045219 | Hal Leonard Corp, April 1, 2016, cover price $24.99 | About this edition: (Music Pro Guide Books & DVDs).

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Product Description: Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their clients’ products...read more

Hardcover:

9781138948570 | Routledge, March 31, 2016, cover price $200.00 | About this edition: Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications.

Paperback:

9781138948587 | Routledge, April 4, 2016, cover price $49.95 | About this edition: Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications.

The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
By Rusty Shelton (narrator)

Paperback:

9781626565807 | Berrett-Koehler Pub, March 7, 2016, cover price $17.95 | About this edition: The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more.

CD/Spoken Word:

9781520003290 | Unabridged edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $39.99 | About this edition: With so much competition for attention, anyone with a story to tell these days needs to think more like a media executive than a marketer―you're not selling yourself, you're making yourself valuable.
9781520003306 | Mp3 una edition (Berrett-Koehler on Dreamscape audio, March 7, 2016), cover price $19.99

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Product Description: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business...read more

Hardcover:

9780691153391 | Princeton Univ Pr, May 25, 2014, cover price $29.95 | About this edition: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

Paperback:

9780691169262 | Reprint edition (Princeton Univ Pr, February 23, 2016), cover price $22.95 | About this edition: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

cover image for 9781599185781
Product Description: Google AdWords looks easy but proves to be hard. Local business marketing is tough because owners are besieged with phone calls, reps and solicitations promising "first page on Google," "Facebook traffic," "Social Media expertise" and myriads of advertising opportunities...read more

Paperback:

9781599185781 | Entrepreneur Pr, February 9, 2016, cover price $21.95 | About this edition: Google AdWords looks easy but proves to be hard.

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.

Hardcover:

9781138837980 | 2 edition (Routledge, December 11, 2015), cover price $150.00

Paperback:

9781138837997 | 2 edition (Routledge, December 8, 2015), cover price $57.95 | About this edition: Cult of Analytics enables professionals to build an analytics driven culture into their business or organization.

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Product Description: Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.

Hardcover:

9781137574817 | Palgrave Macmillan, December 1, 2015, cover price $40.00 | About this edition: Three year strategy horizons are meaningless in a digital world where the environment changes every day – your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy.

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Product Description: Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals. It provides business owners, CEOs, CMOs, and sales people with a comprehensive strategy for leveraging new media and integrating it with conventional marketing tactics...read more

Paperback:

9781482256147 | Productivity Pr, June 3, 2016, cover price $39.95 | About this edition: Identifying opportunities for social media within integrated marketing communications, Satellite Marketing outlines a proven process to help you create an actionable strategic plan based on measurable goals.

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Product Description: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing...read more

Paperback:

9781599185774 | Entrepreneur Pr, November 10, 2015, cover price $17.95 | About this edition: To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S.

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers. Grounded in a refreshing balance of concept, theory, industry statistics, and real-world examples, Keith Quesenberry introduces readers to the steps of building a complete social media plan and how companies can integrate the social media consumer landscape.This simple, systematic textleads readers through core marketing concepts and how to think critically about the competitive marketplace—even as it shifts the perspective from an outdated communications-control model to a more effective consumer engagement methodprovides a step-by-step roadmap for planning social media marketing strategyemphasizes the need to apply solid marketing principles to social mediaexplores how to integrate social media throughout an entire organizationgives students and other readers skills vital for leveraging consumer knowledge and influence for the good of a brand.The end result delivers the context, process and tools needed to create a comprehensive and unique social media plan for any business or organization.FOR PROFESSORS: Ancillary resources are available for this title, including a sample syllabus and templates for social media audits, content calendars, storylines, and more.

Hardcover:

9781442251526 | Rowman & Littlefield Pub Inc, October 22, 2015, cover price $100.00 | About this edition: Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered consumers.

Paperback:

9781442251533 | Rowman & Littlefield Pub Inc, October 26, 2015, cover price $50.00

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Product Description: The New York Times and USA Today bestseller―updated with today’s hottest sites!A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before...read more
By Gary Regal (narrator)

CD/Spoken Word:

9781511312530 | Una rev ex edition (McGraw-Hill Education, October 13, 2015), cover price $49.97 | About this edition: The New York Times and USA Today bestseller―updated with today’s hottest sites!

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