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Product Description: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business...read more

Hardcover:

9780691153391 | Princeton Univ Pr, May 25, 2014, cover price $29.95 | About this edition: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

Paperback:

9780691169262 | Reprint edition (Princeton Univ Pr, February 23, 2016), cover price $22.95 | About this edition: Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use.

cover image for 9781119129967
Product Description: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape...read more

Hardcover:

9781119129967 | John Wiley & Sons Inc, October 26, 2015, cover price $45.00 | About this edition: Take control of revenue management in the new hotel economy Hotel Pricing in a Social World: How to Drive Value in the New Hotel Economy is an insightful resource that provides guidance on improving organizational decision making to keep your hotel relevant, from a pricing standpoint, in the often chaotic hotel landscape.

cover image for 9781473913004
Product Description: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users...read more

Hardcover:

9781473913004 | 2 har/psc edition (Sage Pubns Ltd, February 13, 2015), cover price $195.00 | also contains Social Media Marketing | About this edition: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.

Paperback:

9781473913011 | 2 pap/psc edition (Sage Pubns Ltd, December 19, 2014), cover price $79.00 | also contains Social Media Marketing | About this edition: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.
9780132551793 | Prentice Hall, January 17, 2012, cover price $114.60 | About this edition: Tuten/Solomon is the first social media marketing textbook that focuses on showing readers how social media fits into the marketer’s toolbox.

cover image for 9781473913004
Product Description: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users...read more

Hardcover:

9781473913004 | 2 har/psc edition (Sage Pubns Ltd, February 13, 2015), cover price $195.00 | also contains Social Media Marketing | About this edition: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.

Paperback:

9781473913011 | 2 pap/psc edition (Sage Pubns Ltd, December 19, 2014), cover price $79.00 | also contains Social Media Marketing | About this edition: **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing.

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Product Description: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'...read more

Hardcover:

9780415856164 | Routledge, December 4, 2014, cover price $160.00 | About this edition: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.

Paperback:

9780415856171 | Routledge, December 5, 2014, cover price $65.95 | About this edition: Social media has given marketers a way to connect with consumers in an unprecedented and revolutionary way, but the very newness of this medium is as challenging as it is exciting, particularly to those who aren't 'digital natives'.

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Product Description: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign...read more

Paperback:

9781118985533 | 3 edition (For Dummies, December 15, 2014), cover price $26.99 | About this edition: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign.
9781118065143 | 2 edition (For Dummies, April 3, 2012), cover price $24.99 | About this edition: Get the last word on the most up-to-date social media marketing techniques If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind.

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Product Description: Set up, launch, and run your winning social/mobile media campaign! This guide is packed with actionable tools, techniques, and tips you can really use – all fully revamped for today's newest platforms and opportunities. Authors Jamie Turner and Reshma Shah have unsurpassed experience using social and mobile media to solve complex and difficult marketing challenges...read more

Hardcover:

9780133888331 | 2 edition (Financial Times Management, October 3, 2014), cover price $34.99 | About this edition: Set up, launch, and run your winning social/mobile media campaign!

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Product Description: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly...read more

Paperback:

9781118530191 | For Dummies, June 17, 2013, cover price $24.99 | About this edition: Put "engage" front and center in your social media marketing engagement strategies!

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Product Description: A leading futurist offers an inspiring portrayal of how new technologies are giving individuals so much power to connect and share resources that we are entering a new era in which networks of individuals, not big organizations, will solve a host of problems by reinventing business, education, medicine, banking, government, and scientific research...read more

Hardcover:

9781451641189 | Free Pr, April 9, 2013, cover price $26.00 | About this edition: A leading futurist offers an inspiring portrayal of how new technologies are giving individuals so much power to connect and share resources that we are entering a new era in which networks of individuals, not big organizations, will solve a host of problems by reinventing business, education, medicine, banking, government, and scientific research.

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Product Description: Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic...read more

Paperback:

9781118403457 | Sybex Inc, January 29, 2013, cover price $29.99 | About this edition: Develop and implement a Pinterest marketing strategy with this step-by-step guide Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54.

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Product Description: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms―but how to do it quickly, effectively, on a budget, with smart goals, and a road map for success...read more

Paperback:

9781430244073 | Apress, December 5, 2012, cover price $29.99 | About this edition: Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones.

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Product Description: Do not underestimate the power of the Internet. In just a few years, it has completely reshaped many parts of our lives, including how we buy goods and how we communicate with our friends. Some websites in particular are global meeting places, and advertisers are investing billions to cash in...read more

Paperback:

9781433977688 | Gareth Stevens Pub Secondary Lib, August 1, 2012, cover price $14.05 | About this edition: Do not underestimate the power of the Internet.

Library:

9781433977671 | Gareth Stevens Pub Secondary Lib, August 1, 2012, cover price $31.95 | About this edition: Do not underestimate the power of the Internet.

It's time to take the mystery out of Twitter!   You're busy and don't have time to decipher the confusing world of Twitter. In one hour, this book will show you how to connect and start creating meaningful business and personal benefits today.  Behind every Twitter triumph, there is a well-defined success formula. This is the Tao of Twitter, a path, a majestic random synergy that holds the potential to impact your daily life ... if you know that way! In this acclaimed best-selling book, college educator, entrepreneur, and marketing expert Mark W. Schaefer tells us how he built his successful business almost entirely through social media marketing platforms like Twitter ... not through scams and paid campaigns, but by applying common-sense marketing fundamental to new media channels. Through real-life examples and easy-to-follow steps Mark teaches you:The formula behind every Twitter business successSecrets to building influence through Twitter 20 methods to build an audience that wants to connect to you Content strategiesTime-saversHundreds of practical, actionable tips to make Twitter work22 ways to use Twitter as a competitive advantage ... and dozens of ideas to make Twitter easy to understand! Start your journey toward social media influence and success today by learning, and following, the Tao of Twitter!

Paperback:

9780071841153 | Rev exp edition (McGraw-Hill, August 14, 2014), cover price $14.00
9780071802192 | McGraw-Hill, July 24, 2012, cover price $10.00 | About this edition: It's time to take the mystery out of Twitter!

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Product Description: Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts...read more

Paperback:

9781118027752 | For Dummies, June 13, 2012, cover price $24.99 | About this edition: Discover how to gauge your online success based on social media metrics With so many social media monitoring and measurement tools available, it can be overwhelming to figure out which tool is right for you when it comes to calculating the success of your social media marketing efforts.

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Product Description: In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu­nicate, create value, and compete in the new global marketplace. This sequel shows that in more than a dozen fields—from finance to health care, science to education, the media to the environment—we have reached a historic turning point...read more

Paperback:

9781591844280 | Portfolio, May 29, 2012, cover price $18.00 | About this edition: In their bestseller Wikinomics, Don Tapscott and Anthony Williams showed the world how mass collaboration was changing the way businesses commu­nicate, create value, and compete in the new global marketplace.

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Product Description: The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency...read more

Paperback:

9781118269749 | 3 edition (John Wiley & Sons Inc, May 8, 2012), cover price $29.95 | About this edition: The go-to guide to social media skills, now in an updated and revised Third Edition The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

CD/Spoken Word:

9781491546505, titled "The Social Media Bible: Tactics, Tools & Strategies for Business Success" | Mp3 una edition (Brilliance Audio, September 2, 2014), cover price $14.99 | About this edition: The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.
9781480590335, titled "The Social Media Bible: Tactics, Tools & Strategies for Business Success" | Mp3 una edition (Brilliance Audio, March 25, 2014), cover price $14.99 | About this edition: The go-to guide to social media skills, now in an updated and revised Third EditionThe Social Media Bible is comprehensive social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency.

cover image for 9781615641543
Product Description: This book is a step-by-step guide that will walk individuals and businesses through how to promote products and services on Facebook to create relationships, advocates and bottom line profit.The authors of this book are real world social media experts that train thousands of professionals on the latest social media strategy each month and will share with you...read more

Paperback:

9781615641543 | Alpha Books, March 6, 2012, cover price $21.95 | About this edition: This book is a step-by-step guide that will walk individuals and businesses through how to promote products and services on Facebook to create relationships, advocates and bottom line profit.

cover image for 9781118167762
Product Description: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies...read more

Hardcover:

9781118167762 | John Wiley & Sons Inc, January 24, 2012, cover price $24.95 | About this edition: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue.

cover image for 9780789749062
Product Description:  Earn Big Business Profits on Facebook   • Practical, specific, proven, and revenue-oriented! • Packed with real-world lessons you can use right now   Here’s your complete, start-to-finish plan for making money on Facebook! Brian Carter offers step-by-step techniques and practical lessons drawn from his 11 years of experience helping companies double and triple their revenue online...read more

Paperback:

9780789749062 | Que Pub, November 23, 2011, cover price $24.99 | About this edition:  Earn Big Business Profits on Facebook   • Practical, specific, proven, and revenue-oriented!

cover image for 9780071768252
Product Description: Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.”―George G...read more

Hardcover:

9780071768252 | McGraw-Hill, December 20, 2011, cover price $36.00 | About this edition: Build a powerful social media strategy to increase buzz―and the bottom line “Whether you’re Fortune 500 or a small business owner, if you’re looking for success in this field, you owe it to yourself to read this book.

cover image for 9780789748010
Product Description: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground...read more

Hardcover:

9780789748010 | Que Pub, September 1, 2011, cover price $24.99 | About this edition: The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business!

cover image for 9780313394096
Product Description: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.• Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now• An evaluation tool and example spreadsheets for conducting a social media audit• Call-outs that show how different types of businesses can implement various marketing ideas• Action-item tips that can be used in online messaging toda...read more

Hardcover:

9780313394096 | Praeger Pub Text, June 14, 2011, cover price $38.00 | About this edition: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.

cover image for 9781422161982
Product Description: Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now...read more

Hardcover:

9781422125007 | Harvard Business School Pr, April 21, 2008, cover price $29.95 | About this edition: Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals.

Paperback:

9781422161982 | Exp rev edition (Harvard Business School Pr, May 24, 2011), cover price $18.00 | About this edition: Corporate executives struggle to harness the power of social technologies.

CD/Spoken Word:

9781596592124 | Unabridged edition (Gildan Audio, October 7, 2008), cover price $29.98 | About this edition: 0000000000000 0000000000 0000000000000

cover image for 9781435459861
Product Description: Facebook, Twitter, LinkedIn, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry...read more

Paperback:

9781435459861, titled "The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line" | Course Technology Ptr, April 27, 2011, cover price $16.99 | About this edition: Facebook, Twitter, LinkedIn, and YouTube™ have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities.

cover image for 9780470936269
Product Description: A never-before published look at the many possibilities of social game developmentAs one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book...read more

Paperback:

9780470936269 | John Wiley & Sons Inc, April 12, 2011, cover price $29.99 | About this edition: A never-before published look at the many possibilities of social game developmentAs one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book.

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