Product Description: This book will help small business owners and marketers feel comfortable using social media to promote their businesses, regardless of their past experiences or level of expertise.• Interviews with 25 small business owners and marketers detailing how they are using social media successfully right now• An evaluation tool and example spreadsheets for conducting a social media audit• Call-outs that show how different types of businesses can implement various marketing ideas• Action-item tips that can be used in online messaging toda...read more

Product Description: Thousands of small, retail stores open every year, but 70 to 80 percent of them close within five years. Many are done in by the big box and Internet retailers who crush competition with low prices and convenience. But smaller retail stores and service providers have distinct competitive advantages: They are local...read more