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Marketing Management
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Hardcover
Book cover for 9780073529790 Book cover for 9780078028861
 
With Mark W. Johnston | 2 har/psc edition from Irwin Professional Pub (February 25, 2014)
9780078028861 | details & prices | 504 pages | 8.75 × 11.00 × 1.00 in. | 2.90 lbs | List price $311.70
About: Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
With Mark W. Johnston | from Irwin Professional Pub (January 5, 2009)
9780073529790 | details & prices | 566 pages | 8.75 × 11.25 × 1.25 in. | 3.45 lbs | List price $251.00
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.