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Mark W. Johnston has written 8 work(s)
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Cover for 9780071082020 Cover for 9780077405403 Cover for 9780077558598 Cover for 9780078028786 Cover for 9780415534611 Cover for 9780415534628 Cover for 9780077563585 Cover for 9780077400187 Cover for 9780071151597 Cover for 9780072466485 Cover for 9780072826340 Cover for 9780072961836 Cover for 9780073529875 Cover for 9780073304014 Cover for 9780073404837 Cover for 9780073529813 Cover for 9780072892963 Cover for 9780072983173 Cover for 9780073203164

Paperback:

9780078028878 | McGraw-Hill Education, February 1, 2014, cover price $200.65

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston’s Essentials of Marketing Management has taken great effort to represent marketing management the way it is actually practiced in successful organizations today. In our view, leading and managing the aspects of marketing to improve individual, unit, and organizational performance― marketing management― is a core business activity. Its relevance is not limited to just marketing departments or marketing majors. And business students of all backgrounds should appreciate the impact of effective marketing management on their own professional careers as well on as the overall success of their organizations. Bottom line, the ability to do great marketing management is relevant to everyone in a firm.

Paperback:

9781259094989 | McGraw-Hill Education, February 1, 2014, cover price $75.65
9780077558598 | Updated edition (Irwin Professional Pub, July 29, 2011), cover price $253.50 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
9780071082020 | McGraw-Hill Education, September 1, 2010, cover price $82.05 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
9780077405403 | Unbnd edition (Irwin Professional Pub, May 26, 2010), cover price $188.90 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.
9780078028786 | 1 edition (Irwin Professional Pub, January 16, 2010), cover price $218.35 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

cover image for 9780415534611
Product Description: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field...read more

Hardcover:

9780415534611 | 11 edition (Routledge, February 25, 2013), cover price $230.00 | About this edition: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field.

Paperback:

9780415534628 | 11 edition (Routledge, February 20, 2013), cover price $99.95 | About this edition: In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, solidifying the book's position globally as the leading textbook in the field.
9781428809666 | Academic Internet Pub Inc, October 31, 2006, cover price $31.95

cover image for 9780077563585
Product Description: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format...read more

Hardcover:

9780077563585 | Pck har/pa edition (Irwin Professional Pub, July 29, 2011), cover price $263.80 | About this edition: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

cover image for 9780077400187
Product Description: Marshall, Greg, Johnston, Mark

Paperback:

9780077400187 | Pap/psc edition (Irwin Professional Pub, July 20, 2010), cover price $253.15 | About this edition: Marshall, Greg, Johnston, Mark

cover image for 9780073529875
Product Description: Sales Force Management, 9e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field...read more

Hardcover:

9780073529875, titled "Churchill/Ford/Walker's Sales Force Management" | 9 edition (Irwin Professional Pub, March 28, 2008), cover price $220.85 | About this edition: Sales Force Management, 9e remains the most definitive text in the field today.
9780072961836, titled "Churchill/Ford/Walker's Sales Force Management" | 8 edition (Irwin Professional Pub, January 1, 2005), cover price $186.40 | About this edition: The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management.
9780072826340, titled "Churchill/Ford/Walker's Sales Force Management" | 7 har/cdr edition (Irwin Professional Pub, August 1, 2002), cover price $159.75 | About this edition: Churchill, Ford, and Walker’s Sales Force Management, 7/e, now authored by Johnston and Marshall, is a research/ theory based text that cites the theoretical foundations of sales management and blends this with current industry examples and applications.
9780071151597 | 7th edition (McGraw-Hill, July 1, 2002), cover price $55.01 | About this edition: The primary goal of Sales Force Management, 8e is to offer students the most comprehensive, up-to-date, and integrated overview of the theory, research, and management practices relevant to sales management.
9780072466485 | 7th edition (McGraw-Hill, May 1, 2002), cover price $76.00 | also contains Convent Chronicles: Women Writing About Women And Reform In The Late Middle Ages | About this edition: The primary goal of this book is to offer students the most comprehensive, up-to-date and integrated overview of the theory, research and practices relevant to sales management.

cover image for 9780073404837
Product Description: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline. As its title suggests, Relationship Selling focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in communicating value to customers...read more

Hardcover:

9780073404837 | 3 edition (Irwin Professional Pub, March 27, 2009), cover price $212.30 | About this edition: Now available in its third edition, Relationship Selling has struck a chord with instructors and students throughout the selling discipline.
9780073304014 | 2 har/cdr edition (Irwin Professional Pub, February 9, 2007), cover price $153.40
9780073529813 | 2 edition (Irwin Professional Pub, February 5, 2007), cover price $178.60 | About this edition: Now available in its second edition, Relationship Selling has already struck a chord with instructors and students throughout the selling discipline.

cover image for 9780073203164
Product Description: Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text...read more

Hardcover:

9780073203164 | Hardcover with CD edition (Irwin Professional Pub, April 18, 2008), cover price $169.70 | About this edition: Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%).
9780072892963 | McGraw-Hill, July 1, 2004, cover price $112.50 | About this edition: If applicable, online access, codes or supplements are not guaranteed to be included or work.
9780072983173 | Bk&cd-rom edition (McGraw-Hill College, January 30, 2004), cover price $130.65 | About this edition: "Relationship Selling and Sales Management, 1/e" by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70 per cent) with Leadership and Sales Management (30 per cent).

Paperback:

9781428811072 | 1 edition (Academic Internet Pub Inc, October 31, 2006), cover price $29.95

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