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Marketing Management
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Irwin Professional Pub
Publication date January 5, 2009
Pages 566
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780073529790
ISBN-10 0073529796
Dimensions 1.25 by 8.75 by 11.25 in.
Weight 3.45 lbs.
Availability§ Out of Print
Original list price $251.00
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

Editions
Hardcover
Book cover for 9780073529790 Book cover for 9780078028861
 
With Mark W. Johnston | 2 har/psc edition from Irwin Professional Pub (February 25, 2014)
9780078028861 | details & prices | 504 pages | 8.75 × 11.00 × 1.00 in. | 2.90 lbs | List price $311.70
About: Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
The price comparison is for this edition
With Mark W. Johnston | from Irwin Professional Pub (January 5, 2009)
9780073529790 | details & prices | 566 pages | 8.75 × 11.25 × 1.25 in. | 3.45 lbs | List price $251.00
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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