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Marketing Management
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Irwin Professional Pub
Publication date February 25, 2014
Pages 504
Binding Hardcover
Edition 2 har/psc
Book category Adult Non-Fiction
ISBN-13 9780078028861
ISBN-10 0078028868
Dimensions 1 by 8.75 by 11 in.
Weight 2.90 lbs.
Original list price $311.70
Summaries and Reviews
Amazon.com description: Product Description: Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager's contributions to the organisation and its customers, clients, and partners has changed at the same level. Yet, no marketing management book on the market today fully and effectively captures and communicates to students how marketing management is really practiced in the 21st century business world. Clearly, it is time for an updated approach to teaching and learning within the field. Marketing Management 2e is designed to fulfill this need.

Editions
Hardcover
Book cover for 9780073529790 Book cover for 9780078028861
 
The price comparison is for this edition
With Mark W. Johnston | 2 har/psc edition from Irwin Professional Pub (February 25, 2014)
9780078028861 | details & prices | 504 pages | 8.75 × 11.00 × 1.00 in. | 2.90 lbs | List price $311.70
About: Marshall/Johnston's Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
With Mark W. Johnston | from Irwin Professional Pub (January 5, 2009)
9780073529790 | details & prices | 566 pages | 8.75 × 11.25 × 1.25 in. | 3.45 lbs | List price $251.00
About: This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications.

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