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Marketing: A Complete Guide
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Hardcover
Book cover for 9780333994368
 
from Palgrave Macmillan (July 1, 2003)
9780333994368 | details & prices | 556 pages | 6.25 × 9.25 × 1.25 in. | 2.15 lbs | List price $99.95
About: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
Paperback
Book cover for 9780333994375
 
from Palgrave Macmillan (July 4, 2003)
9780333994375 | details & prices | 556 pages | 6.25 × 9.25 × 1.25 in. | 1.95 lbs | List price $89.00
About: Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.